Company DescriptionA division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.We are an expanding network with more than 5,000 employees, with 12 agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.Job DescriptionThe Sr. Analyst, Data Intelligence is responsible for reporting and analyzing CRM marketing performance marketing analytic strategies and partnering with larger Analytics team to present, sell, and deliver results, strategic recommendations to assigned clients. The Sr. Analyst works across the Strategy, Analytics teams to translate business questions into analytics, measurement requirements that define deep dives and adhoc investigation. The Sr. Analyst also works closely with data engineering to define measurement/dashboard specifications for implementation.What You'll Do:Define measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for marketing optimization.Manage projects that primarily focus on the impact and/or ROI (return on investment) of marketing activities (including but not limited to online and offline CRM direct marketing, cross-channel campaigns, digital advertising, promotional activities)Subject matter expert for analytical tools and techniques, including advanced SQL and analytics software packages.Experience with Google Big Query a plusDelivery and integration of conclusions/recommendations and actionable insightsAs required, perform hands-on data investigations, including client-facing articulation of conclusions, implications, and recommended steps.Identify research and analytics initiatives to support strategy developmentCreate business cases for successful analytics initiativesPresent to clients and prospective clients on results of current projects as well as new business opportunitiesQualifications4 years of marketing analytics experience with agency experience a plus.Intellectual Curiosity: Demonstrated ability to seek and explore new ideas, trends, and industry developments to enhance CRM strategies.Proactive Nature: Proven track record of taking initiative and anticipating CRM needs, ensuring proactive problem-solving and continuous improvement.Ideation Skills: Creative thinking and ideation capabilities to generate innovative CRM strategies and solutions for business enhancement.Technical Competence: Proficient in SQL for data extraction and manipulation, Tableau for data visualization, and analytics tools to derive actionable insights.Communication Skills: Strong verbal and written communication skills to effectively convey complex CRM findings and recommendations to both technical and non-technical stakeholders.Analytical Abilities: Advanced analytical skills to interpret CRM data, identify trends, and make data-driven decisions for optimizing customer interactions.Additional InformationAdditional informationThe Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].All your information will be kept confidential according to EEO guidelines.Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will end 4/12/2024.