PrimeTest Automation, a 20 year-old, ISO certified, multi-million-dollar organization based out of Fort Lauderdale, Florida is growing and looking for a Growth and Marketing Specialist to join our family. PrimeTest is a systems integrator that designs, develops, and integrates efficient automation solutions for manufacturing applications to meet clients’ specific yield and quality requirements.

The ideal candidate is highly motivated and excited to make a difference. Critical skills include the ability to work independently, be detail oriented, have flexibility to move quickly between multiple projects, and can bring smart solutions to bear. Candidate must be hands-on and work with a diverse team to bring projects to a successful completion in a timely manner. Base pay is commensurate with experience.

Responsibilities and activities specific to the position include the following:

General support of the overall marketing effort of the organization including web marketing effort.

RESPONSIBILITIES

• Driving and executing a formal marketing plan
• Support outside vendor with website maintenance, building, and, development – WIX platform
• CRM system utilization and support– HubSpot platform
• Website promotion including development of content in conjunction with the technical staff (Blog Posts, Whitepapers, Case Studies)
• Social media campaigns - development and drive
• E-Newletters
• Support outside vendor with video production and promotion related activities
• Support outside vendor with SEO and web data constant improvement
• Trade show marketing development, support, and promotion a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Finding and developing new markets and improving sales.
• Promote the company's products/services addressing or predicting clients' objectives
• Working with senior team members to identify and manage company risks that might prevent growth
• Combining efforts and fostering a collaborative environment within the business as a whole
• Planning and overseeing new marketing initiatives.
• Bring strong knowledge of Internet Marketing
• Bring a strong understanding of the "Industrial Marketplace" marketing
• Utilize the internet to penetrate new markets while increasing sales to existing clients
• Produce high-quality marketing content for various outlets
• Produce effective sales collateral
• Self-manage by tracking matrixes, setting goals, and meeting objectives
• Increase company participation in joint marketing programs
• Work with prospects, vendors, and clients to directly promote PrimeTest Automation
• Support general sales efforts as needed

SKILLS

• 3 to 5 years of internet marketing
• 3 to 5 years of industrial/manufacturing marketing experience preferred
• Planning and overseeing new marketing initiatives.
• HTML/CSS knowledge a plus
• WordPress knowledge a plus
• Excellent web technologies and digital marketing knowledge
• Excellent time management and attention to detail
• Strong written and verbal communication skills including: copywriting, editing and proofreading; proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone
• Ability to utilize CRM to drive marketing effort
• Familiarity with Adobe Creative Suite or similar
• Good understanding of online marketing including applications such as, Google Analytics and AdWords, Facebook, Twitter, YouTube

REPORTS TO
President

EXPERIENCE/ EDUCATION

· Degree in Internet Marketing, Marketing or other related field

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Relocate:

• Fort Lauderdale, FL 33309: Relocate before starting work (Required)

Work Location: In person