PRGX is seeking a highly motivated Demand Generation and Marketing Technology Manager to join our Digital Marketing team. You will play a pivotal role in driving lead generation, revenue growth, and customer acquisition for our company. The ideal candidate will have a strong background in digital marketing and demand generation, including SEO, SEM, organic and paid social media, and marketing technology & operation.
RESPONSIBILITIES:
•Create and execute demand generation strategies and campaigns.
•Collaborate with sales and marketing teams to align efforts and drive revenue.
•Lead the selection and implementation of marketing technology tools and platforms, with a focus on enhancing automation and efficiency.
•Manage the entire lead management system - from lead scoring and lead nurturing campaigns to upsell and cross-sell.
•Leverage expertise in data analysis to drive decision-making, optimize campaigns, and improve marketing ROI.
•Measure and report on the success of demand generation campaigns (e.g., leads, conversions, pipeline, and revenue).
•Identify and address challenges within the demand generation process.
•Provide training and support to team members on demand generation best practices and tools.
Skills & Requirements
REQUIREMENTS:
•Bachelor's degree (B.A.) in Business Administration or related fields.
•5 years of progressive experience in B2B digital marketing, with a proven track record of driving demand, pipeline, and ROI metrics.
•Demonstrated expertise in organic and paid digital media (including SEO, SEO, website, and social media), demand generation, and lead management.
•Demonstrated expertise in managing MarTech tools and systems, such as Marketo (preferred), Salesforce, Google Ads, LinkedIn Campaign Manager, and WordPress (preferred).
•Familiarity with Account-based Marketing (ABM) platforms (6sense or Demandbase) and ABM campaigns.
Qualifications