Regional Vice President
PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.
The Regional Vice President (RVP) is responsible for the business development, strategic direction, and management of PRA locations within the position's assigned region. The RVP leads the cross-functional teams managing the day-to-day business, while focusing on sales goal attainment, managing client relationships, and developing strategies to drive new business opportunities within the region. As the team leader, the Regional Vice President will motivate the team through support, guidance, and empowerment.
As a member of the Business Management Team (BMT), the Regional Vice President plays an integral role in the client experience, employee selection, development and financial performance.
Must be located in the Bay Area. This role is hybrid and allows for some work from home and some commuting to an office.
Essential Duties and Responsibilities

• Coaches and assists teams toward completion of regional financial goals.
• Hires, trains, and evaluates the ongoing job performance of regional employees, ensuring the highest levels of client service and team member engagement. Identifies employee development opportunities and delivers performance management coaching and mentorship on a regular basis.
• Initiates and leads strategic meetings to review large scale opportunities and assess the resources and support required to ensure client expectations are exceeded and increase the probability of securing confirmed business for PRA.
• Drives sales and operational consistency and ensures compliance with all company standards and best practices in each functional area and in management of day-to-day business operations.
• Provides input and support to VP, Strategic Partnerships and Regional Sales team to execute on hotel partnership plan that drives incremental revenue and market share growth.
• Oversees and supports local marketing efforts and conducts quarterly market analysis of partnership opportunities and competitive set.
• Establishes and maintains local and regional budgets with oversight of P&Ls and performance goals.
• Acts as an escalation point for regional team members to manage and support any client or partner concerns and issue resolution as needed.
• Collaborates with other regional peers as a member of the Business Management Team and participates in the development of PRA's short and long-range planning and strategic initiatives.
• Continual evaluation of the regional team structure and deployment plan for increased efficiencies and productivity.
• Provides individual employees with professional and personal growth objectives and opportunities.
• Works with Team Leaders, Directors of Sales, Regional Sales Manager(s) and Global Sales team to develop annual sales plans.

Qualifications

• Ten or more years' experience in hospitality management, including hiring, training, motivating, terminating and regular job appraisal; Preferred DMC, incentive travel, event management, or experience in a related field.
• Ability to establish and maintain industry relationships in all assigned destinations and represent the organization at community and industry-related events and functions.
• Deliver leadership through management, motivation, and direction toward defined goals and outcomes.
• Operate effectively in in a fast-paced, deadline driven environment.
• Leverage knowledge of program design and development, from inception through contract.
• Read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
• Respond to common inquiries or complaints from clients, supplier/partners, and employees.
• Prepare reports and business correspondence and collaborate on the development of proposals.
• Generate and deliver executive summaries and presentations to senior management, as warranted.
• Present information and respond to questions from clients, supplier/partners, and hoteliers.
• Actively listen and then develop relevant solutions to challenges/opportunities.
• Possess professional acumen and a servant leadership style to lead the team by example.
• Measure performance to company goals and standards and monitor ongoing KPIs.
• Leverage excellent analytical skills toward budgeting and strategic planning.
• Regional travel to each destination on a regular basis.
• Organize and manage multiple priorities.
• Display quality orientation and attention to detail.
• Leverage expert proficiency on programs and tools needed for position such as: Microsoft Teams and Office, Salesforce, and other internal systems.

Pay: $125,000-$200,000 target all-in compensation comprised of salary and incentive plan.
Whether in-person, remote, or hybrid, PRA guides organizations in bringing people together with strategic content, brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations, and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.
Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT-USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events and a focus on equity, diversity and inclusion. Our plans and projects are ongoing and we are excited with the changes we've made and look forward to the continued and increased impact we will have through these programs and initiatives.
Our Corporate and Incentive Program Planning Capabilities Include:
Creative Event Design Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital Hybrid Programming; Health Safety Logistics; CSR Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design Branding; Gifting.
Follow PRA on social @PRABusinessEvents and visit for more information.