JOB SUMMARY: Responsible for proactively soliciting business. The position is accountable for handling large group or other customer segments related to opportunities with significant revenue potential. Actively up-sells each business opportunity to maximize revenue for individual properties. Aligns customer profile with the appropriate product. Achieves personal and team related revenue goals. Turns business over properly and in a timely fashion for proper service delivery in accordance with brand standards. Creates opportunities to grow the account base through customer interactions.

CANDIDATE PROFILE

Education and Experience

Preferred:

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 5 years’ experience in the sales and marketing or related professional area.

OR

• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years of experience in sales and marketing or related professional area.

CORE WORK ACTIVITIES

Understanding Market Opportunities and Driving Revenue

• Targets accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
• Partners with counterpart to effectively manage the business opportunity.
• Responds to and manages larger and more complex incoming opportunities for the property.
• Identifies, qualifies and solicits new business to achieve personal and property revenue goals.
• Focuses efforts on accounts with significant potential sales revenue.
• Develops effective sales plans and actions.
• Works with partners to develop creative ideas and proposals for events.
• Maximizes revenue by upselling packages.
• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Closes the best opportunities based on market conditions and individual property needs.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Handles complex business with significant revenue potential as well as significant customer expectations.

Building Successful Relationships

• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Provides excellent customer sales service in order to grow share of the account.
• Manages and develops relationships with key internal and external stakeholders.

Additional Responsibilities

• Utilizes property/company resources, templates, and information.
• Participates in site visits.
• Develops and facilitate execution of contracts as required.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Executes brand’s Customer Service Standards and property’s Brand Standards through the sales process.
• Any job related activities as assigned by leader.