The Healthcare Field Marketing Manager will drive integrated marketing strategy and implementation across the Americas for the Healthcare vertical. As the marketing lead and primary liaison to the sales team, this industry-based position is a crucial role requiring experience in campaign planning and execution managing the core lead generation development activities. The Field Marketing Manager is also responsible for: planning, execution and tracking of an integrated regional marketing plan focused on increasing revenue and market share; identifying, developing & exploiting best practices between sales & marketing. This role requires expertise in traditional marketing with a strong focus on physical events, virtual events and account-based marketing, but also familiarity with social marketing tools and how they can help sales teams develop stronger relationships with customers and prospects.

Responsibilities:

• Drive marketing strategy and implementation to deliver pipeline coverage for the Healthcare sales organization, in collaboration with other marketing teams such as partner marketing, product marketing and online demand generation teams.
• Collaborate with divisional sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives.
• Develop and implement a marketing plan to support revenue goals, including regional integration, alliances and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences.
• Create and manage a regional marketing dashboard that tracks effectiveness & impact of marketing spend on pipeline, using defined tools and resources. Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking.
• Develop consistent and regular reviews and ongoing communication with sales stakeholders.
• Manage marketing calendar to ensure alignment with corporate and partner programs as appropriate.
• Support the brand, leverage local and social media to drive awareness, demand gen and audience acquisition.

Required Skills & Qualifications:

• Bachelor’s degree.
• Minimum 4-6 years of directly relevant, hands-on marketing experience with a demonstrated ability to drive and execute successful integrated marketing programs.
• Minimum of 4 years experience in leading field marketing campaigns for a high-tech company.
• Familiar with Security or related IT Markets, Products, Software and Services.
• Understanding of Identity & Access Management target markets, competitive industry, strategy and product lines a plus.
• Proven ability to work with sales teams and multiple levels of management, while being highly responsive.
• Field marketing experience in Healthcare and an understanding of the Healthcare vertical is preferred.
• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
• Ability to manage, collaborate, leverage and thrive in a fast paced matrix environment.
• Experience in all facets of marketing including account-based marketing, online, social media and events.
• Willing and able to travel for events across the US up to 20% of the time.
• Ability to develop integrated marketing plan
• High energy, enthusiasm, initiative, team-oriented, and flexible.