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Digital Marketing Specialist
Robert Half Atlanta, GA
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$70k-86k (estimate)
Full Time 3 Days Ago
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Robert Half is Hiring a Digital Marketing Specialist Near Atlanta, GA

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. This candidate will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

  • Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Design, build, and maintain our social media presence across all digital channels.
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spending and performance based on the insights.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners as required.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

  • Bachelor’s degree in marketing or a related field.
  • Proven working experience in digital marketing, particularly within the industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Summary

JOB TYPE

Full Time

SALARY

$70k-86k (estimate)

POST DATE

04/26/2024

EXPIRATION DATE

05/12/2024

WEBSITE

roberthalf.com

HEADQUARTERS

Menlo Park, CA

SIZE

>50,000

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.

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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.

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Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.

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A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Build Social Media Marketing Skills.

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Learn How Email Marketing Works.

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Stay Updated on the Latest Digital Marketing Trends.

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Allocate Budget for Digital Advertising.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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