7 Product Marketing Specialist Jobs in Fremont, CA
Paragon Genomics, Inc. is Hiring a Product Marketing Specialist Near Fremont, CA
- Develop and execute highly effective marketing programs and campaign materials to support product launches, lead generation, and brand awareness.
- Participate in the development of digital marketing strategy, including email campaigns, SEO/SEM, social media, etc.
- Collaborate with sales, and other teams to develop go-to-market plans for new product launches and feature releases.
- Create compelling marketing collateral, including product messaging, value propositions, sales enablement materials, case studies, and presentations.
- Ability to distill highly technical data to focused materials that can be easily digested by a broad audience, including customers, scientific community, distributors, etc.
- Strong technical understanding of NGS sequencing technologies/targeted sequencing and workflows, including current and future applications.
- Partner with sales teams to provide product training, develop sales tools, and support sales efforts with effective marketing materials.
- Analyze marketing and sales data to evaluate the performance of product marketing activities and make data-driven recommendations for optimization.
- Monitor industry trends, market dynamics, and competitor activities to identify opportunities and threats. Use insights to adjust marketing strategies and tactics as needed.
- Serve as a product evangelist both internally and externally, representing our products at industry events, conferences, webinars, and customer meetings.
- Plan, coordinate, and execute conference exhibition and attendance.
- Generate and update marketing collateral, web pages, and customer-facing presentations.
- Direct product management activities such as creating SKUs, updating user guides, launching products, managing KOL relationships, collecting customer voices on new products and feedback on existing ones, and working with R&D on customer and product requirements.
- Willing to travel up to 10-20%.
- Excellent analytical, problem-solving, and interpersonal skills.
- Critical thinker with independent decision-making capabilities.
- Excellent communication skills (verbal, written, and presentation).
- Proactive; able to anticipate needs; forward thinking.
- Highly collaborative; able to work well within multidisciplinary teams.
- Ability to multi-task, perform under pressure, adapt to changes (e.g., priorities and timelines), and work in a fast-paced and quickly changing environment.
- Strong business acumen, emotional intelligence, and organizational skills.
- Experience in marketing life sciences products, especially NGS target enrichment and library preparation reagents.
- Experience in various forms of digital marketing, including email marketing, search engine marketing (SEM), search engine optimization (SEO), content marketing, etc.
- Excellent technical writing, creative/graphic design, and editing skills.
- Proficient in Microsoft PowerPoint, Excel, and Word.
- Proficient in Adobe Illustrator or equivalent software.
- Proficiency in WordPress preferred.
- Four-year degree in a relevant field (e.g. Biology, Molecular Biology, Biochemistry, Chemistry); Advanced degree (MS, Ph.D.) preferred, but not required.
- Minimum of 1 year of NGS or PCR based assay development experience required.
- Customer support experience is highly desirable.
- Experience in RNA sequencing, Illumina, and Ion Torrent sequencing is highly desirable.
- Leadership skills with a desire for career growth and advancement.
Job Summary
Full Time
Scientific Services
$85k-108k (estimate)
02/22/2024
05/20/2024
paragongenomics.com
HAYWARD, CA
<25
2015
TAO CHEN
$5M - $10M
Scientific Services
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The job skills required for Product Marketing Specialist include Digital Marketing, Email Marketing, Presentation, Leadership, Insight, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Product Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Product Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Product Marketing Specialist positions, which can be used as a reference in future career path planning. As a Product Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Specialist. You can explore the career advancement for a Product Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Product Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Product Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Product Marketing Specialist job description and responsibilities
A product marketing specialist oversees the marketing of a company's products, this is one of the various marketing roles within a marketing department.
03/22/2022: New Britain, CT
Their job duties typically include doing research and figuring out what sells.
03/30/2022: Ventura, CA
During development, the product manager will have ongoing responsibility for communicating the product’s progress to the executives, sales teams, and other stakeholders.
04/28/2022: Nassau, NY
A product marketing specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
04/07/2022: Lincoln, NE
They work with marketing teams at companies to achieve success through more awareness about what they offer.
02/15/2022: Tulsa, OK
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Product Marketing Specialist jobs
A product manager has ultimate responsibility for the product.
04/12/2022: Wichita, KS
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
02/28/2022: Eugene, OR
Product Marketing Managers call on a wide range of skills and have a broad set of business and marketing experiences to call on.
02/19/2022: Nassau, NY
Product marketing specialist must be good in excellent analytical skills and good communication and interpersonal skills.
05/03/2022: Phoenix, AZ
Product marketers will be working with product managers and executives to launch products, they must have a clear understanding of revenue projections, business metrics and financial planning.
04/21/2022: Pine Bluff, AR
Step 3: View the best colleges and universities for Product Marketing Specialist.
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