Description

• Coordinate the operations of marketing initiatives to meet organizational objectives
• Maintain effective management of the marketing, communications, advertising and promotional activities to meet organizational needs
• Help develop and implement marketing plans and projects for new and existing products
• Support the operation of all digital marketing initiatives, primarily focused on electronic media such as the company’s websites, SEO, SEM, Paid ads, Google Analystics and CMS. Propose changes ot the site focused on imporvoving site elevance and traffic
• Evaluate SEO reports, Goodgle Analystics and Paid ads performance and poropse updates otthe site with the objective of improving site performance, traffic, engagement, and relevance
• Establish and maintain a Social Media Caldenar, prepare and post content and paid ads, recommend on when to you boost posts, track and report the levels of engagement and propose action plans
• Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with material and content needed to promote the brand and products
• Manage industry trade show activities: prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, orderm and ship product, demo u nits, literature, clothing, giveaways and booth propersties; matian trade show files and databse, and track expense budget
• Manage the productivity of the marketing plans and projects, prepare monthly scorecards
• Manager Literature inventory, including creating purchase orders and coordinating the payment of vendor invoices
• Support the activities related to Product Information Management System, Produce and keep product enhanced content, images, keywords and specifications
• Support graphic deign activities
• Lead position in marketing function
• Other duties and responsiblites performed as assigned

Qualifications

• Bachelor's degree in Marketing, Business administration, or a related field required
• Minimum of five years of marketing management
• Attention to detail and ability to manage multiple projects promptly