Responsibilities:

• Aggregate traffic and revenue data accurately in GA4 from the following sources: Google Ads, Microsoft Ads, Meta, Reddit and additional online paid/organic sources.
• Fix any data discrepancies due to Google Tag Manager
• Audit Google Tag Manager s triggers and tags for accuracy and it s data feed to other platforms
• Work with the team to QA tags and data streams for accuracy
• Work with Engineering and Marketing teams to align on tracking KPIs

Requirements:

• 3 years of experience in tracking Support and Management using Google Tag Manager
• 3 years of experience integrating data from key marketing platforms, including Meta, Google Ads, and TikTok Ads, to guarantee accurate data flow into Google Analytics 4 (GA4), and Tableau
• 1 year experience working with Tableau (Or similar online reporting/CRM platform)
• 1 year experience with BigQuery
• 1 Year of experience building Data Extraction pipelines in Python
• 1 Year of experience in SQL
• Significant experience in management of Google Analytics (GA4) architecture and delivery of web analytics insights and reporting from Google Analytics (required) - Especially tracking key events and revenue tracking
• Significant understanding of attribution models and how this functions for tracking website sales
• Proven history of working on technical site integrations or projects