Overview

As a valued member of NDBT’s MarCom Team, the Digital MarCom Manager will be responsible for implementing, overseeing, and managing digital marketing and communications strategies to boost NDBT’s brand visibility. The Digital MarCom Manager will collaborate with cross-departmental teams, manage the bank’s digital platforms, analyze performance metrics, and stay up to date on industry trends to optimize marketing and communications efforts. This position will also provide general support to both the Director of MarCom and Executive Vice President of MarCom.

Responsibilities

Primary Responsibilities:

• Develop, implement, and manage end-to-end marketing and communications automation workflows
• Create and optimize automated marketing and communications campaigns, including email, website, mobile app and social media
• Conduct in-depth analysis of all digital channels and website traffic, user behavior, and conversion rates using communication tools like Google Analytics and other relevant analytics platforms
• Identify key performance indicators (KPIs) for the website and develop strategies to improve performance

Other Responsibilities:

• Develop alternative methods of analyzing marketing and communications performance and opportunities for new advertising approaches and techniques for the generation of quality new clients
• Process time-sensitive customer communications and department mail
• Support the MarCom team in organizing project management
• Collaborate with other departments as needed
• Assist with the production of MarCom materials including, but not limited to proof reading, research, design and production fulfilment
• Update and maintain MarCom documents as requested
• Work with vendors to research/order supplies/promotional items
• Limited local travel including transportation of various items to events
• Participate in limited pre-scheduled after-hours and weekend events.
• Undertake departmental tasks as assigned by staff (daily, weekly, monthly)
• Assist with video content gathering (camera, lighting, audio, etc.) and some editing
• Willing to be flexible in work hours to meet unexpected deadlines
• Other duties as assigned

Qualifications

• College degree in Marketing, Digital Marketing, Communications, plus 5 years’ experience in digital marketing and/or communications; or equivalent combination of education and related experience.
• Excellent ability to analyze marketing data and performance data
• Ability to effectively communicate in writing and prepare statistical models, data analysis and analytical reports
• Intermediate knowledge of Microsoft Office and Adobe Creative Suite preferred
• Clear understanding and some experience with social media platforms in a professional setting (Facebook, YouTube, LinkedIn, Twitter, Instagram)
• Team player with ability to work effectively with all levels of staff
• Good communication skills, verbal and written
• Detail oriented with proven organizational skills
• Able to multi-task effectively and adhere to deadlines
• At times work with limited supervision and demonstrate self-motivation
• Ability to lift and move, on occasion, up to 50 pounds

Preferred Skills and Attributes:

• Capable of thriving in a fast-paced environment.
• Ability to prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment
• Ability to learn and work with different types of software
• Ability to take on a high level of responsibility, initiative, and accountability
• Ability to interact with integrity and a high level of professionalism with all levels of team members, management, and colleagues.
• Ability to exercise independent judgment and creative problem-solving techniques.
• High level of integrity, honesty and character
• Detail oriented, hands-on worker with high personal quality standards

Location: North Dallas (Preston Rd & I-635/LBJ)

Join the NDBTeam!

We have a great team of friendly, talented, and inspiring people at NDBT. We take pride in offering exciting opportunities for employees to grow and follow their passions, while providing a great work-life balance as well as job stability. Founded in 1961, NDBT has a long-standing reputation in the community and strives to provide excellent customer service to our customers and communities. NDBT leadership and employees foster and contribute to our environment of mutual respect, accountability, creativity, and teamwork; and at all times to act with integrity, dignity, honor, and fairness. If this sounds like something you would like to be a part of – consider applying today.

North Dallas Bank and Trust is an Equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.