22 Marketing Manager Jobs in Pasadena, CA
Nature Bakery is Hiring a Marketing Manager Near Pasadena, CA
About Us
Since our founding in 2011, Nature's Bakery has been baking better-for-you snacks to nourish families and enable them to thrive. We believe that the choice to snack healthier should be an easy and desirable one. Today, we are a top 10 granola and snack bar brand, with approximately 500 employees baking soft-baked snacks with real, recognizable, and wholesome ingredients, such as whole grains and sun-ripened fruits.
Our marketplace success led us to join forces with KIND to create a health and wellness platform within Mars, Inc. While continuing to operate as a standalone company, we are now part one of the most well-regarded consumer goods company in the world. That independence allows us to remain an agile, insurgent brand committed to our brand purpose and founding.
Nature's Bakery is a fast-growing company with a bright future ahead. We have achieved great things, and there is more opportunity for growth both on the digital and retail shelves, through expanded distribution with existing and new retail customers. To achieve our aspirations, we are expanding our team of growth-minded, nimble, and entrepreneurial individuals who like to roll up their sleeves and get things done. We think like owners, act like operators.
So, come join us to create a world of snacking that is both good, and good for you.
JOB DESCRIPTION
As Ecommerce Marketing Manager you will lead our paid media programs to drive consumer engagement, acquisition and conversion across all paid digital marketing tactics. You will conceptualize, champion, and execute all of our digital media activities focused on reaching our desired consumer target with key brand messages. This role reports to the Director of Ecommerce but you will work closely with the entire Marketing team as well as Sales and external agency partners.
Primary Responsibilities
- Plan and drive brand amplification efforts and build visibility for our Brand campaigns across all touchpoints including Google, Instacart, Target, Walmart, CTV, Programmatic Display, Amazon DSP
- Lead planning and execution for our paid digital media plan across the marketing mix: SEO, SEM, Paid Social, Display, Video, Mobile, etc.
- Manage external partner relationships such as digital agency, media planning/buying
- Manage the annual digital paid media and trade budget of $1MM plus
- Work with the Brand Managers and social team to implement a broad partnership strategy to increase the reach and impact of our ongoing marketing efforts, grow our customer base, and increase value to existing customers
- Interface with communications, shopper marketing, and social teams for concurrence of combined digital marketing calendar
- Apply a test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a monthly/per- campaign basis
- Collaborate with the Marketing peers on development of integrated Marketing campaigns, i.e., Social, Experiential, Influencer
- Research and test new advertising channels and partners while constantly re-evaluating the efficiency of ad spend
- Coordinate with the creative and communications team to plan and develop
creative content for Ads and web
- Other duties as assigned
Qualifications
The ideal candidate has an authentic passion for digital media and advertising with experience working in a media/creative agency, and/or consumer packaged goods (premium/healthy/lifestyle products a plus).
- 3 or more years of relevant digital media experience: advertising, planning, & buying
- BA/BS in a related field such as Marketing, Business, Communications
- Excellent oral, verbal and written communication skills
- Extensive experience using Google Analytics, running A/B tests and performing audience segmentation.
- Proficient in Microsoft Excel, Word and PowerPoint and able to get quickly up to speed with business intelligence systems
- Knowledge of HTML, Magento, Slack, Asana, Photoshop and other design or web development tools is beneficial.
- Entrepreneurial: Comfortable working in a fast-paced, dynamic and lean organization
- Passionate: Authentic passion for sustainability and natural, healthier foods and share our passion for making them more accessible to all
- Analytical: Strong knowledge of media research (vendors), trafficking, tracking and reporting processes, techniques and technologies, yet just as comfortable using soft data (intuition) to make decisions
- Initiative: Volunteers readily; Seeks increased responsibilities; Takes independent actions and calculated risks.
- Project Management: Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
Your Career Journey At Nature's Bakery
As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
- Growth Minded. You are incessantly curious, you believe career development is journey built on experiences, feedback and personal growth
- Solutions-Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
- You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact-based, low-ego discussions
- Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
- "Doing the right thing" guides you, it is the compass that guides every decision and action you take
Our culture enables our success as individuals and as a company. From the start, you will have ownership over projects because we are a lean organization that tightly collaborates for faster decision-making. In doing so, you will deepen your skillsets while having exposure to broader experiences and senior leadership. Named by Fortune as one of the "World's Best Workplaces," Mars, Inc. is a purpose-driven organization that will also provide you access to advancement and career growth opportunities, either within Nature's Bakery or the broader Mars family of companies.
Our brand purpose extends to our own employees—we know that when you thrive, so does the company. That is why we offer market competitive compensation. In addition to a competitive base salary, our annual incentive plan rewards achievement toward company and individual goals.
Our benefits package reflects our commitment to your health and wellness. Every team member is offered 100% employer paid health, dental, vision, life, AD&D (accidental death and dismemberment), and short-term disability insurance. Our 401(k) plan provides a safe harbor company match. Team members receive 10 paid holidays a year and paid time off. Finally, there is a suite of other benefits, such as a healthcare flexible spending account, a one-year subscription to Peloton Digital Membership (a $155 value), wellness activities and wellness awards (valued at up to $400), and an employee assistance program offering free confidential legal, financial, and counseling services.
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The duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and meet strategic objectives.
Nature's Bakery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
Job Summary
Full Time
IT Outsourcing & Consulting
$102k-132k (estimate)
03/26/2023
05/12/2024
naturesbakery.com
PASADENA, CA
200 - 500
2010
BOB BAJORAS
$50M - $200M
IT Outsourcing & Consulting
Related Companies
About Nature Bakery
To give you the all natural, kosher, cholesterol-free fuel you need to help power life s great journeys. Oh yeah, and to make it-and your journeys-jam-packed with flavor. With Mother Nature s blessing, we ve created perfect harmony among some of her very best handiwork, holding freshness ever sacred. Come explore our tasty, nutritious family of stone ground all...
The job skills required for Marketing Manager include Initiative, Project Management, Digital Marketing, Planning, Advertising, Collaboration, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
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