The Director of Direct Sales manages sales of the PlayCore’s products and services, ensures consistent, profitable growth in sales revenues through positive planning, deployment, motivation, oversight, strategic selling, and management of sales personnel. This individual also identifies objectives, strategies, and action plans to improve short- and long-term sales and earnings.

Essential Duties and Responsibilities

1. Collaborates with The SR VP and Group Manager in establishing and meeting sales goals for the Direct Sales Team.
2. Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
3. Performs sales activities on major accounts and negotiates sales price and discounts in consultation with the Senior VP and Group Manager.
4. Travel 60% of the time making in-field sales calls with Direct Sales Team
5. Reviews progress of sales roles throughout the company for the Direct Sales Team.
6. Accurately forecasts annual, quarterly and monthly revenue streams.
7. Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion plans.
8. Develops specific plans to ensure revenue growth in all company’s products.
9. Provides monthly results assessments of sales staff’s productivity.
10. Plan and conduct an annual sales meeting for sales/product/procedure training, sales planning, and annual reviews of the direct sales force.
11. Coordinates proper company resources to ensure efficient and stable sales results.
12. Formulates all sales policies, practices and procedures and hiring and termination of sales people with the Senior VP and Group manager for the Direct Sales Team.
13. Assists sales personnel in establishing personal contact and rapport with Key decision-makers.
14. Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, sales meetings, sales draws and electronic bulletins.
15. Collaborates with Senior VP and Group Manger to develop sales strategies to improve market share in all product lines.
16. Interprets short- and long-term effects on sales strategies in operating profit.
17. Educates sales team by establishing programs/seminars in the areas of new account sales and growth, sales of emerging products and multi-product sales, profitability, improved presentation strategies, competitive strategies, proper use and level of sales support, management of expenses and business/financial issues on contracts.
18. Plan and implement a specific oversight system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and income targets and administer the commission/bonus plan.
19. Collaborates with SR VP and Group Manager and the Finance team to establish and control budgets for sales expenses.
20. Holds regular meeting with sales staff.

Competencies

☒ Analytical Decision-Making

☒ Communication

☒ Learning & Development

☒ Planning & Organizing

☒ Professionalism & Integrity

☐ Financial Management

☒ Risk-Taking/Creative Thinking

☒ Teamwork & Relationship-Building

☒ Results Orientation

☐ EEO Accountability

☒ Managing Others