Description

THE OPPORTUNITY

The National League of Cities is an organization based in Washington, D.C. comprised of city, town, and village leaders across the country that are focused on improving the quality of life for their current and future constituents. With over 90 years of dedication to the strength, health, and advancement of local governments, NLC has gained the trust and support of more than 2,000 cities, towns, and villages across the nation. Together, our mission is to strengthen local leadership, influence federal policy and drive innovative solutions. To learn more about our guiding principles click here.

POSITION SUMMARY

Consistent with the mission, vision, and values of the National League of Cities, manage the development of digital marketing strategies and campaigns to expand NLC outreach, grow our membership, and drive organization revenue. Drive marketing campaigns across all channels – email, content, organic, and paid social. Manage and support the Senior Digital Marketing Specialist.

Qualifications

DUTIES AND RESPONSIBILITIES

Marketing Management

• Collaborate with the Digital Engagement, Marketing & Communications (DEMC) Senior Executive & Director and program leadership to set overall digital marketing strategy. Plan, organize, and launch targeted campaigns to increase NLC awareness, outreach, and member engagement.
• Manage the implementation of marketing campaigns that build the NLC brand and generate revenue through digital platforms, especially email. Develop near and long-term strategies, roadmaps, and tactics that increase revenue, site traffic, conversion, and margins.
• Take steps to maximize the reach and benefits of ongoing campaigns. Monitor and evaluate the performance of ongoing campaigns against stated goals and objectives. Promptly initiate tweaks and changes to programs as needed.
• Create end-of-month and conference performance reports on campaign objectives and results.

Email Marketing

• Manage email newsletters and marketing campaigns including production and review, segmentation, list maintenance, send, analysis and optimization. Ensure adherence to best practices and data privacy laws.
• Manage marketing automation programs, including the design, build, execution, and optimization of customer and prospect campaigns. Successfully design, deploy, maintain and optimize lead generation, demand generation, and customer nurture programs using marketing automation software.
• Work hand-in-hand with DEMC & programmatic teams to elevate email program sophistication, recommending program enhancements and testing novel solutions to organization objectives via email.
• Provide robust monthly reporting on email performance, and list growth, with analysis and recommendations for performance improvements.

Advertising

• Manage advertising activities across multiple search engines and social properties (Google, Twitter, LinkedIn, Facebook) including campaign planning, implementation, budget management, performance review, and optimization.
• Prioritize efforts, set campaign goals, develop project plans, and allocate resources accordingly. Coordinate digital marketing efforts for program events, meetings, and initiatives in conjunction with program staff and other departments.
• Manage campaign schedules, budgets, and vendors. Collaborate with internal creative and design resources to produce campaign assets.

Analysis and Improvement

• Create and measure relevant KPIs and ROIs for digital marketing programs. Actively share data and results with stakeholders. Identify trends and patterns that can be used to enhance the success of current and future campaigns.
• Measure and track the overall progress of digital marketing efforts. Provide program analysis, user feedback, and other meaningful data to guide the development of sound plans
• Conduct market research to identify challenges and opportunities for growth. Stay current with new advances in digital marketing and related fields. Continually find and implement new ways to achieve better results.
• Proactively seek, identify, and evaluate innovative opportunities to enhance digital marketing programs. Use data-driven research to enhance current marketing strategies, tactics, tests, and recommendations.
• Review and analyze feedback received through websites, social media, and other avenues and keep current with emerging digital technologies. Use feedback and enhancements to improve digital marketing programs.
• Perform other duties and complete special projects as assigned.

QUALIFICATIONS/REQUIREMENTS

• Bachelor's degree in marketing, communications, or a related field
• Minimum of 5 years of applicable work experience
• Digital brand management experience
• Experience using and managing an email marketing automation platform (Salesforce Marketing Cloud)
• Experience developing and optimizing the delivery of digital advertising
• Strong understanding of reporting and UTM tracking with Google Analytics
• ESP migration experience with an understanding of product and order data feeds and email APIs
• Must understand email and privacy laws: GDPR, CASL, CCPA compliance.
• HTML knowledge
• SQL knowledge a plus
• Prior supervisory experience preferred
• MS Office skills (Word, Excel, and PowerPoint)

NLC Commitment to Diversity, Equity, Inclusion & Access

• NLC is an equal opportunity employer committed to providing equal employment opportunity for all persons and to prohibiting discrimination because of race, color, sex, national origin, age, religion, marital status, disability, political affiliation, sexual orientation, status as a veteran, or any other protected status and/or conditions specified in federal and local civil rights law.
• NLC strives to cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers results.
• NLC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact Human Resources at hr@nlc.org

Vaccination Requirements

This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.

Work Location

This hybrid position is based in Washington, DC and requires three days on-site at our NLC headquarters.

Our Benefits:

• Competitive benefits and retirement package
• Generous paid time off and holidays
• Hybrid work environment
• Professional Development