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Under general supervision, the Marketing Manager will help grow the number of CFP® professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degree program. Reporting to the Director of Marketing, this highly skilled and experienced Marketing Manager will drive the company's new marketing initiatives to ensure targeted KPIs are met. The ideal candidate will be a data-driven marketer with a proven track record of creating successful marketing campaigns for students that achieve strategic objectives.
Essential Functions
Background/Skills/Abilities Preferred
About CFP Board
CFP Board is the professional body for personal financial planners in the U.S. CFP Board consists of two affiliated organizations focused on advancing the financial planning profession for the public’s benefit. CFP Board of Standards (501(c)(6)) sets and upholds standards for financial planning and administers the prestigious CERTIFIED FINANCIAL PLANNERTM certification — widely recognized by the public, advisors and firms as the standard for financial planners — so that the public has access to the benefits of competent and ethical financial planning.
CFP® certification is held by nearly 100,000 people in the U.S. CFP Board Center for Financial Planning (501(c)(3)) addresses diversity and workforce development challenges and conducts and publishes research that adds to the financial planning profession’s body of knowledge.
This position works on programs which are part of the 501 (c)(6).
This position is based in the Washington D.C. office and works a hybrid schedule which could be changed at any time.
CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff.
Full Time
$110k-144k (estimate)
04/30/2024
05/15/2024
The following is the career advancement route for Marketing Manager positions, which can be used as a reference in future career path planning. As a Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Manager. You can explore the career advancement for a Marketing Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Manager job description and responsibilities
Provide reports and analysis of marketing activities to senior managers and board of directors.
01/18/2022: Little Rock, AR
Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences.
02/15/2022: Washington, DC
Direct the hiring, training, and performance evaluations of marketing staff and oversee their daily activities.
01/29/2022: Duluth, MN
Drive the utilisation of Marketing Development Fund and work on constant program optimisation (like budget, performance metrics, program elements etc.).
01/05/2022: Galveston, TX
The outdoor marketing manager will ensure toolkit sufficiency for all relevant campaigns and make sure these tools are efficiently distributed.
12/13/2021: Lowell, MA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Manager jobs
Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.
12/20/2021: Virginia Beach, VA
Work with creative teams on developing compelling and engaging content across all marketing channels for a cohesive look and feel.
02/21/2022: Chicago, IL
Successful candidates will have a deep knowledge of experiential marketing and project management experience.
12/27/2021: Huntington, WV
A marketing manager needs leadership abilities and excellent project management skills to lead their team.
02/12/2022: Bergenfield, NJ
Along with being able to provide feedback, marketing managers need to be able to accept feedback calmly and without getting angry.
01/02/2022: Moline, IL
Step 3: View the best colleges and universities for Marketing Manager.