Digital Marketing Specialist - Regency Management Services
Permanent
Philadelphia, PA
Regency Management Services is the fastest growing furniture retailer in the United States, representing Regency Furniture, Ashley, and Marlo Furniture. As the Digital Marketing Specialist, you will collaborate to create strong retail ads that identify with our brands. The primary goal of this role is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions.
The Digital Marketing and Social Media Specialist will have demonstrated skills in Social Media, Digital Marketing, and Email Marketing to join our team. The role involves social media management, digital marketing and advertising, email marketing and account management. The candidate should have a strong digital management, social media, and email marketing background. Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. RMS people have a mission to succeed and a passion that ensures what we do, we do well.
Duties & Responsibilities:
Digital:
Assisting with implementing a digital marketing strategy
Creating visual concepts for promotional activities
Managing the digital marketing calendar
Maintaining the online presence and reputation of the company
Overseeing the creation and maintenance of social media content
Tracking digital marketing performance and ROI
Creating and updating digital marketing reports
Overseeing the digital marketing budget
Develop and deploy innovative cross-channel digital strategies to drive engagement and brand awareness via company's social media platforms including but not limited to Facebook, Twitter, Instagram, Blogs, and TikTok based on channel's reach, audience and KPIs
Be responsible for monitoring, tracking and reporting on all digital campaigns to ensure ROI and success in driving and delivering campaign goals including but not limited to (reach, impressions, website traffic).
Manage digital campaigns for multiple locations.
Identify evangelists and influencers to virally spread our value proposition through online networks and communities.
Integrate social media strategic presence into all RMS initiatives.
Responsible for allocation of digital media budgets.
Analyze and evaluate potential business opportunities for digital/social media tools as needed.
Identify and report on digital/social media trends to sales & marketing teams to maximize exposure and generate additional revenue.
Coordinate and execute email marketing campaigns for assigned locations.
Track, monitor, and report out on email marketing campaigns and make recommendations on optimizing to agreed upon goals.
Serve as online community manager to encourage engagement of fans, followers, and guests.
Support digital marketing and lead generation campaigns that drive revenue for new and existing locations
Requirements:
Bachelor's or equivalent 4-year degree preferred
Minimum of 2-3 years of experience as a Digital Marketing Specialist or similar role
Experience with developing social media strategies leveraging insights and data analysis
Strong proven knowledge of digital media, google, social media platforms and technologies
Experience with email marketing systems required (Mailchimp, etc.)
Use of social media management platforms
Experience with Google Ads and Google Analytics GA4
Shopify Experience
Knowledge of web publishing
Excellent written and verbal communication skills
Strong copywriting, editing and proof-reading skills required
Ability to provide data-driven recaps of social media and email marketing campaigns and optimize future projects based on data and analysis
Must be very organized, detail-oriented and great at multi-tasking
Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Proven collaboration and relationship management skills are essential
Strong time management skills
Excellent planning, organizing and coordination skills.
Excellent communication skills, both written and verbal, high level of energy and a positive can-do attitude
Job Type: Full-time
Pay: $75,000.00 per year
Benefits:
401(k)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
Schedule:
8 hour shift
Day shift
Monday to Friday
Work Location: In person