By joining our team, you’ll be part of our life-changing Mission and Vision. You’ll work in a truly inclusive environment where diversity and equity are championed through words and actions. You’ll contribute to an innovative culture that is second to none, one that embraces curiosity, discovery and compassion. You’ll play a role in something that’s never been done before as we integrate science and clinical care to help patients achieve better, faster outcomes — as we Advance Human Ability, together.

Job Description Summary

The Digital Marketing Specialist, Pathways.org supports the organization’s digital initiatives and overall strategy to maximize brand awareness, consumer experience, and support the integrated marketing strategy. The Digital Marketing Specialist will work directly with the digital content team to optimize social media strategy and performance. The ideal candidate should be self-motivated and have the ability to think outside the box.
The Digital Marketing Specialist, Pathways.org will consistently demonstrate support of the SRAlab statement of Vision, Mission, and Core Values by striving for excellence, contributing to the team efforts and showing respect and compassion for patients and their families, fellow employees, and all others with whom there is contact at or in the interest of the institute.

Job Description

The Digital Marketing Specialist, Pathways.org will:

• Have working knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics
• Create and edit video content for multi-platform use and distribution including online/website, established social media accounts (Facebook, YouTube, Instagram, Snapchat, Facebook Stories and Instagram Stories, Pinterest). Own monitoring of daily, weekly, and monthly social media performance, trends, and KPIs across all channels.
• Recommend strategies to improve Pathways.org digital presence.
• Research and develop meaningful relationships with key external influencers to help build our network of connections, through initiatives such as Pathways.org guest posting, increasing external links to Pathways.org website, reaching out/scheduling interviews for shows or podcasts, etc.
• Work with editorial teams to strategically improve and grow our library of content.
• Be knowledgeable on the latest trends and news in paid search and digital advertising to improve performance of our campaigns.
• Perform all other duties that may be assigned in the best interest of Pathways.org.

Reporting Relationships

• Reports directly to Director Digital Strategy, Pathways.org.

Knowledge, Skills & Abilities Required

• A professional level of knowledge in digital marketing technology generally acquired through the completion of a Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in content strategy, communications, or digital marketing.
• Deep understanding of digital marketing channels, metrics and best practices.
• A natural people connector, who can build relationships with key stakeholders.
• Excellent written and verbal communication.
• Experience developing video and social media concepts that are graphically interesting and meet online usability, performance, and accessibility needs. Willingness to test, fail quickly, and re-design as needed.
• Advanced knowledge of desktop and mobile web content management, usability, photo/image editing, measurement tools and technology associated with digital media.
• Able to present concepts clearly and accurately and to keep others informed.
• Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team.
• Organized and able to prioritize projects and meet multiple deadlines.

Working Conditions

• Normal office environment with little or no exposure to dust or extreme temperature.
• Hybrid, 2 - 3 days a week in office (Shirley Ryan AbilityLab Main Hospital) will be required.
• Able to travel to variety of filming locations in Chicagoland required.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Equal Employment Opportunity

ShirleyRyan AbilityLab is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.