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The role:
The Marketing Operations Manager at Miva will be responsible for our marketing systems and processes, campaign and program production, and data management and analytics.
This position works closely with demand generation, content marketing, and sales operations to ensure the efficiency of all marketing programs. Regular activities will include scheduling and updating campaigns, managing lead flow, testing performance (email, web, social, etc.), automating and standardizing procedures, reporting, and analytics.
If you are team-oriented, enthusiastically organized, and passionate about developing and refining processes, then we want to talk to you!
You will:
Support sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, sales follow-ups, and campaign attributions
Work with demand generation on regular testing of emails, social media, content, workflow automation, and website properties
Work closely with sales operations to ensure data is syncing seamlessly between Salesforce and HubSpot for accurate and up-to-date attribution, lead management, and reporting
Assist with database cleansing, enrichment, and acquisition initiatives. Identify and address data quality issues on an ongoing basis
Establish, maintain, and improve processes for the entire marketing team. Daily and weekly management of project management tools
Optimize and build repeatable and self-serve reporting for the marketing team to analyze performance across the pipeline, content, channels, and campaigns
Dig into data to understand what messages and campaigns resonate with our prospects and which ones do not
Schedule, maintain, update, and analyze ongoing marketing campaigns
You have:
BA/BS or equivalent experience required
Experience in Marketing Operations in B2B SaaS
3-5 years of experience in marketing operations or a closely related role
Expert level in HubSpot marketing automation, experienced in Salesforce CRM
Experience with PPC campaign management (Google Ads, Microsoft Ads, LinkedIn, etc.)
Experience with project management tools (e.g., Trello, Asana, Redbooth, etc.)
Detail-oriented personality with strong analytical skills
Ability to perform in a team-oriented, fast-paced environment and meet tight deadlines
Excellent communication skills
Tenacious and creative approach to problem-solving
Experience with eCommerce solutions and applications is preferred
Our awesome perks!
Remote company - work from anywhere
Unlimited PTO
Maternity/Paternity leave
Medical/Dental/Vision/FSA/Life
401k with company match; vested immediately
Flexible work schedule
Inspiring & collaborative peers
The salary range for this position is $75k-$85k annually. Compensation for this role will depend on a variety of factors including qualifications, skills, and applicable laws. In addition to base salary, this role is eligible to participate in our equity incentive plan.
Miva is a fully remote company with employees distributed across the U.S. Our ideal candidate for this role will reside in one of the following states: AZ, CA, CO, FL, GA, ID, IL, KS, MA, MI, MO, NC, NJ, NV, NY, OH, OR, PA, SD, TN, TX, UT, VT, or WA.
Miva is a leading eCommerce software dedicated to empowering enterprise merchants and agencies with a state-of-the-art online storefront. To date, Miva software has powered over $100 billion in online sales for retailers worldwide.
Our success and the success of our clients are driven by high-performing teams of talented professionals. By creating a culture in which passion, ingenuity, and collaboration are rewarded, we have become the driving force for the advancement of independent commerce.
Miva is backed by Equality Asset Management, a private equity firm who is committed to supporting Company growth.
Miva has been named a Best and Brightest Company in 2018, 2019, 2020, 2021, 2022, and 2023.
Miva, Inc. is an Equal Opportunity Employer.
Read Miva's Applicant Privacy Notice .
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Full Time
$94k-122k (estimate)
04/28/2024
05/15/2024
The following is the career advancement route for Marketing Operations Manager positions, which can be used as a reference in future career path planning. As a Marketing Operations Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Operations Manager. You can explore the career advancement for a Marketing Operations Manager below and select your interested title to get hiring information.
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Marketing operations managers need to stay up-to-date with the latest technology, tools, and marketing platforms.
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Earn a degree and countless marketing trainings and certifications.
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Study and experience modern marketing and sales development solutions such as Salesforce, LeanData, Bizible, ZoomInfo, RingLead, and Marketo.
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Study and be an expert in marketing data management.
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Obtain a thorough understanding of the enterprise sales cycle and how sales operations can contribute to the success of the organization.
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