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Marketing Manager
Midway LLC San Antonio, TX
$87k-113k (estimate)
Full Time | Retail 4 Months Ago
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Midway LLC is Hiring a Marketing Manager Near San Antonio, TX

Roles & Responsibilities

Key Responsibilities

  • Work with Head of Marketing Operations and the General Manager to plan, develop and implement the strategy for attraction / cluster.
  • Plan, deliver & complete the Marketing Plan for the attraction across all teams, including media, PR, schools, online and Trade, against commercial and financial results with the overall objectives of the business and attraction and brand strategy.
  • Deliver budgeted annual admissions revenue and visitor budgets through successful and measurable marketing performance.
  • Champion the customer perspective and ensure the delivered marketing campaigns are customer led, based upon detailed analysis of business opportunities using insights from market research, industry trends, and the competitive landscape for attractions.
  • Analyze and report revenue/admission data and audience insight to leaders to aid decision making for strategy to ensure budgeted revenue and admissions across all channels.
  • Understand target customer profiles and increase the market share of visitation within individuals, schools & groups markets across both midweek and weekend trading periods.
  • Improve channel strategy for the attraction / cluster to deliver most cost efficient route to market in line with overall sales and marketing strategy.
  • Identify, secure and implement highly visible sales promotions with 3rd party brand partners and combined ticket packages/partner attraction promotional activity.
  • Drive online sales through online media activity and work with the ecommerce Team to enhance efficiency of website from traffic to conversion.

Qualifications & Experience

Requirements

  • Bachelor’s degree required, preferably in marketing, communications, business or related field or equivalent experience.
  • 5 years of developing and implementing robust marketing strategies, preferably within the attractions or hospitality industry.
  • Sophisticated MS Excel skills including knowledge of macros and proficiency in MS Word and PowerPoint.

**Compensation rates dependent upon skills and experience related to the opportunity start at $75,000 - $85,000.

Benefits

About the Benefits

In return, you will find a competitive salary and benefits package (including affordable and robust medical, vision and dental plans, company-paid life insurance and 401(k) matching plan offering) and free entry to all our Merlin attractions which also extends to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

Pay Range

Compensation between USD $75,000.00/Yr.-USD $85,000.00/Yr.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Retail

SALARY

$87k-113k (estimate)

POST DATE

12/03/2023

EXPIRATION DATE

04/03/2024

WEBSITE

midwayinvestments.com

HEADQUARTERS

CONROE, TX

SIZE

50 - 100

FOUNDED

1995

CEO

MUKESH MITTAL

REVENUE

<$5M

INDUSTRY

Retail

Related Companies
About Midway LLC

Multi-disciplined firm that operates, constructs, and/or leases businesses across several verticals including petroleum, retail, hospitality, and healthcare. Entities include Midway Petroleum Group, Midway Fast Foods, Midway Ventures, and Zipps Liquor.

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If you are interested in becoming a Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Marketing Manager jobs

Extensive experience with practices and techniques related to traditional and digital marketing within the retail landscape.

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