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Field Marketing Manager
Medallia San Francisco, CA
$193k-257k (estimate)
Full Time | Software & Cloud Computing 3 Weeks Ago
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Medallia is Hiring a Field Marketing Manager Near San Francisco, CA

Overview

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens and residents.

We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success.

We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.

At Medallia, we hire the whole person.

The Role and Team

Medallia is seeking a proven B2B field marketer to create and execute marketing plans that meet the Go-To-Market Team's overall objectives. You will work with the sales team and build strong, trusted relationships to drive their marketing plans. You'll be responsible for creating and executing customer acquisition campaigns, including events, outbound campaigns, and executive programs.

Medallia is looking for someone who is organized, detail-oriented, and adept at developing field marketing programs to build and maintain relationships with prospective and existing customers in our target enterprise market. You'll also regularly collaborate across the marketing organization with content, creative, product marketing, and partner marketing (and more!) to align online activity with broader campaign initiatives.

Responsibilities
  • Drive Medallia's go-to-market strategy and influence how we prioritize and win target markets, product categories, and buyer segments.
  • Set the roadmap for marketing activities which will drive new business and close open pipelines. You will align closely with sales to identify areas of priority.
  • Help evolve Medallia's go-to-market strategy by keeping an eye on market trends, evaluating customer needs, and prioritizing activities with product marketing, sales and solutions consultant leaders.
  • Monitor competitive landscapes, market trends/threats, opportunities to promote.
  • Spread awareness and generate demand for Medallia's brand. You will develop and execute on field campaigns including events, seminars, industry trade shows.
    • You will also work cross-functionally with your marketing peers to highlight gaps and opportunities to drive further digital, webinar, social and PR needs.
  • Integrate and leverage partners and their value-added services or integrations where appropriate
Qualifications

Minimum Qualifications

  • 3 years experience successfully managing field marketing programs and go-to-market campaigns in an enterprise SaaS environment
  • Demonstrated experience partnering with Sales and Customers with marketing programs
  • Experience with Salesforce or similar CRM system
  • Willing to travel 25-30% for events and other marketing initiatives, as needed

Preferred Qualifications

  • Must be comfortable in a fast-paced, sometimes unpredictable startup culture and environment.
  • Experience with Google Apps and Marketo
  • Strong written and oral communication skills, interpersonal and teamwork skills, and organizational skills.
  • Bachelor's degree in Marketing
  • The ability to multitask and prioritize competing demands
  • Demonstrated initiative and follow through in a fast-paced, fluid environment with standout marketing impact.

Medallia is committed to equal pay and transparency. The annual base salary range for this position is $108,000 - $185,000. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short term and long term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.

Medallia is proud to be an equal opportunity employer and is committed to providing equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation or any other category protected by law.

Job Summary

JOB TYPE

Full Time

INDUSTRY

Software & Cloud Computing

SALARY

$193k-257k (estimate)

POST DATE

05/21/2024

EXPIRATION DATE

05/27/2024

WEBSITE

medallia.com

HEADQUARTERS

SAN FRANCISCO, CA

SIZE

1,000 - 3,000

FOUNDED

2001

TYPE

Public

CEO

LESLIE J STRETCH

REVENUE

$200M - $500M

INDUSTRY

Software & Cloud Computing

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Medallia is a California-based SaaS platform that offers solutions including customer feedback management, analytics and messaging for sectors such as automotive and energy.

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The following is the career advancement route for Field Marketing Manager positions, which can be used as a reference in future career path planning. As a Field Marketing Manager, it can be promoted into senior positions as a Sales Promotion Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Field Marketing Manager. You can explore the career advancement for a Field Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Field Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Field Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Field Marketing Manager job description and responsibilities

The field marketing manager creates plans for the department and ensures their team follows through with them.

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A field marketing manager has a variety of responsibilities that cover both the execution of marketing activities and the administrative work that keeps the department operating. Besides consulting on or running searches for new hires, the field marketing

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Schedule employees to attend trade shows, retail stores, or canvassing opportunities.

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The field marketing manager may also work with other management staff on organizational planning.

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Making direct sales to customers at a field marketing event.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Field Marketing Manager jobs

Think sales transformation and not lead generation.

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Analyze market trends to determine how best to use the resources.

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Ensure digital and social media sit at the heart of every field marketing activity.

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Create relevant and engaging content.

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Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets.

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Step 3: View the best colleges and universities for Field Marketing Manager.

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