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Associate Strategy Director, gotham
$193k-239k (estimate)
Full Time
1 Week Ago
McCann Worldgroup Deutschland GmbH is Hiring an Associate Strategy Director, gotham Near New York, NY
Job Description
gotham is looking for an Associate Strategy Director with strong brand strategy experience to join our team. This role will be responsible for the development and management of strategic initiatives on a global, highly-recognized, mass beauty brand across multiple brand initiatives and integrated campaigns in different markets. The Associate Strategy Director will help the client drive their business forward and move the needle towards their goal of becoming the #1 digital brand for Millennials and Gen Z within the beauty category.
What you'll do:
- Have a deep understanding of all the ways brands connect with people in today’s world – from traditional media to digital to social activations and beyond
- Leverage research, data, social listening, beauty/fashion/culture trends and independent analysis to develop an understanding of what is most relevant to our business and our consumer; share it generously with the team
- Develop the right solution for every problem by understanding the audience, writing briefs, setting goals, and working with other strategic partners
- Understand the creative process and be able to inspire a creative team to think differently about a problem and arrive at fresh, new and interesting ideas
- Partner with the account team to ensure that strategic initiatives are relevant and actionable, and that business goals are met
- Develop good relations and rapport with the client such that they can lead meetings, provide strategic counsel and collaborate closely with senior clients
- Command attention and interest in presentations, both through content and delivery
- Ensure use, adoption and learning of proprietary strategic tools
What we're looking for:
- At least 7 years in strategic brand planning/related experience in a traditional/digital agency setting
- Category experience in beauty and/or fashion is a plus, CPG/global brand experience is ideal
- Culturally astute and trend-aware; informed and interested in consumers and media behavior in markets beyond the U.S.
- Passionate and knowledgeable about brand strategy, beauty, and fashion, with a desire to work in the beauty category
- Able to juggle multiple assignments at once and lead projects with multiple contributors
- Clear, crisp and concise communicator with strong interpersonal, verbal and writing skills
Who we are:
Founded in 1994, gotham is a multi-disciplinary, small-ish boutique creative agency in the midst of global expansion and rebranding for a new generation of creativity and clients under new creative leadership and vision. With roots in CPG and beauty, we’re used to transformation and are charting it with an independent spirit, backed by two of the industry’s most powerful networks: McCann WorldGroup and IPG.
The salary range for this position is $120,000 to $140,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Job Summary
JOB TYPE
Full Time
SALARY
$193k-239k (estimate)
POST DATE
05/05/2024
EXPIRATION DATE
07/04/2024
HEADQUARTERS
FRANKFURT AM MAIN, HESSEN
SIZE
25 - 50
FOUNDED
2019
CEO
RUBER IGLESIAS
REVENUE
$5M - $10M
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