This role is responsible for leading and driving the LRB portfolio’s shopper marketing strategy and activation initiatives that drives brand awareness, engagement, and sales. You will initially collaborate with the in-house Shopper Marketing team, and over time build a team to deliver best-in-class shopper marketing tools and execution playbooks that support the Retailer and the Consumer.

Accountabilities & Impact:

• Strategic Planning: Develop & implement comprehensive shopper strategy aligned with overall business objectives.
• Team Leadership: Set direction & inspire a high-performing shopper team and partner agencies, fostering a culture of creativity, collaboration, and excellence.
• Campaign Development: Create & execute best-in-class campaigns to amplify brand messages & drive engagement
• Collaboration: Collaborate with stakeholders, incl. Sales, Brand, FP&A, etc. to ensure alignment & integration of initiatives
• Budget Management: Manage budget effectively & efficiently, ensuring maximum ROI for all campaigns and initiatives.
• Data Analysis & Reporting: Utilize data to measure campaign effectiveness and identify opportunities for optimization.
• Retailer & Distributor Relationships: Build & maintain impactful relationships to secure merchandising opportunities.
• Trend analysis: Stay abreast of industry trends, competitor activities, and shopper behavior to inform marketing strategies.

Skills & Experiences Needed:

• Bachelor’s Degree & 10 years of progressive marketing experience in CPG
• Strong communication and ability to influence in a complex organization
• Strong leadership skills with ability to influence high performing teams
• Hands-on, roll-up-your-sleeve individual with strong focus on execution & growth mindset

At Mark Anthony, we live by our 5 Core Values every day:

Sense of Urgency

• We value sense of urgency because we are a fast-paced company in a fast-paced industry
• You act as if there is no tomorrow and get it done today

Authenticity

• We value authenticity because we need to stay real
• You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions

Simplicity

• We value simplicity; why use 50 words when you can use 5?
• You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area

Humility

• We value humility; there is no room for egos here
• You’re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other

Trust

• We value trust because unless we are both trusted and trusting, we will not succeed as a team
• You put trust in others and do your best to never let anyone down