OVERVIEW: The Website Content Specialist creates high-quality and engaging website content and drives business success with it. This position will work on all MarineMax websites using our Content Management System (CMS) – Sitecore. The Website Content Specialist will work with the marketing team to implement our website strategy and achieve our goals and objectives.

KEY TASKS:

• Create, produce and manage high-quality content across all our websites.
• Regularly audit website content for accuracy and performance to create a great user experience that drives online results.
• Adhere to SEO best practices and implement SEO improvement plans to increase organic traffic.
• Plan navigation, page layouts and content for new websites or redesigned websites utilizing Sitecore.
• Write content to be used on website as well as proofread existing copy on website and that created by other team members.
• Utilize photoshop to resize and edit images to go on the websites.
• Train other team members to use Sitecore to update website content.
• Complete testing of new functionality and other changes made on the website to ensure successful deployments free of bugs and errors.
• Follow brand guidelines to maintain a consistent brand experience online.
• Work cooperatively and collaboratively with key team members and vendors.
• Keep abreast with new trends in web technology.

KEY RESULT AREAS:

• Build and maintain website pages that provide an exceptional experience to our customers.
• Maintain content on websites to be accurate, timely and grammatically correct.
• Clearly communicate the progress of website projects to the team as well as internal and external stakeholders.
• Establish and meet deadlines.
• Accurate delivery of projects and tasks.
• Efficiently respond in a professional manner to a variety of demands and projects.
• Demonstrate effective verbal and written communication skills.
• Establish and maintain good working relationships with all levels of the organization and the public.

SKILLS AND REQUIREMENTS:

• 3 years of robust experience with website content using content management systems.
• Excellent grammar and writing skills.
• Proficiency in HTML. Bootstrap experience a plus.
• Strong understanding of web best-practices.
• Experience with Photoshop required and Adobe Creative Cloud a plus.
• Good understanding of Google Analytics and ability to use to make recommendations for websites.
• Ability to think through problems and express them clearly.
• Exceptional organizational and time-management skills.
• Works effectively both independently and as a member of a cross-functional team.
• Excellent verbal and written communication skills.
• Excellent knowledge of MS Office including Word, Excel and PowerPoint.

• MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.