Property Description

The Margaritaville Hotel San Diego Gaslamp Quarter (previously Hotel Solamar) is the brand's first city-center location on the West Coast, and seamlessly blends the excitement of a metropolitan oasis with the carefree feeling of the islands. Located in the heart of the Gaslamp Quarter, just blocks from Petco Park and the San Diego Convention Center, Margaritaville features 235 guest rooms as well as signature Margaritaville food and beverage concepts.

LandShark Bar & Grill is our 3 meal restaurant with garage style doors opening to the corners of 6th and J St. Serving guest favorites like the signature LandShark burger, fish sandwiches, tacos, and fresh salads, LandShark puts a contemporary twist on classic American beach fare. Coastal-inspired menus, live music, and views of downtown San Diego complete the breezy beach bar vibe.

5 o’Clock Somewhere, the largest downtown rooftop pool space with a hip lounge and dining area boasting live entertainment 5-7 days a week. The venue features 168 seats – 18 at the bar, and 150 seats with tables. On the poolside, there will be 42 pool chairs, including day beds and cabanas.

Overview

Located in the heart of San Diego’s Gaslamp Quarter, the redesigned Margaritaville Hotel San Diego Gaslamp Quarter is hiring a dynamic, self-motivated, and creative Senior Marketing Manager with strong experience in the hospitality industry and knowledge of the Southern California market.

The Senior Marketing Manager is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices to remain relevant, driving desired results.

While the person in this role reports to the DOSM, they are responsible for nurturing close relationships with other departments, both at the property, corporate, brand, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Senior Marketing Manager is responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.

Responsibilities

Administrative & General

• Creates and executes annual marketing plan to budget, in consultation with hotel, restaurants, spa and other venue leaders as well as Davidson above property marketing leaders.
• Partners with operations, F&B and sales teams to execute promotions and campaigns to target in-house guests, local customers and loyal guests.
• Works with property revenue management to verify correct offer loading, verify offer is appropriately directed at relevant consumer groups.
• Aggregates and analyzes reports from agencies and combines with internal metrics and insights to formally report on results and adjust forward marketing plan.
• Complete required month end reports.
• Identifies and facilitates key product and content creation partnerships.
• Partners with operations for optimal email collection.
• Manages website content.
• Manage campaigns and data collection for F&B, Events, and HR channels.
• Partners with hotel department heads on coordination of marketing of events and PR activations.
• Manages the execution of seasonal promotions by working with hotel leaders to create programming.
• Create run of show for all activations and oversee activations personally when needed.
• Travel as required.

Media Relations

• Manages media relations agency, ensuring the agency is fully equipped with programming needed for effective pitching and media management.
• Reviews monthly report and holds agency accountable for reporting and results related to established Barcelona Principals report card KPIs.
• Works with agency to create compelling itineraries for writers and influencers and is available to greet or entertain each on site.
• Ensures prompt responses to reactive media inquiries.

Social Media

• In partnership with Marketing Manager, oversees social media marketing budget.
• Reviews final social media calendars before publishing, offering feedback where appropriate and needed.
• Incorporates reports into larger Marketing decks.

Digital Marketing

• Manages digital agency to ensure that paid marketing strategies are informed with the most up to date market information and that they produce expected returns.
• Creates content for monthly email marketing campaigns; tracks and reports effectiveness.
• Reviews monthly digital report and works with agency to adjust campaigns where needed.
• Prepares monthly report or repurposes agency report after digesting data, to include return on ad spend, top referrers, top campaigns, top adwords, most visited pages, site traffic analysis and a recap of go-forward strategy and budget allocation.

Other & Traditional Marketing

• Assess the traditional and new print campaigns and manage budget accordingly.
• Create trackable offers for print campaigns whenever possible and report on effectiveness.
• Manage print deadlines and organize collaborators to meet milestone requirements.
• Manages all collateral content and creation within footprint.

Qualifications

• Minimum of five years’ experience in hotel level marketing.
• Demonstrated competency managing outside agencies.
• Demonstrated competency in paid digital marketing.
• Demonstrated competency in copywriting.
• Basic understanding of HTML.
• Excellent time management skills.
• Strong working knowledge of Instagram, Facebook, and LinkedIn.
• Excellent written and verbal communication skills.
• Competency in Adobe design programs.
• Average or better knowledge of Microsoft Excel.

Benefits

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners’ mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company’s heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company’s heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Three Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays). 
• 401K Match

Working at Davidson is like nowhere else. It’s less of a job, more of a calling. It’s part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual OrientationDavidson Hospitality is a drug free workplace. Pre-employment drug test and background check required. We participate in E-Verify.

Salary Range