332 Digital Marketing Manager Jobs in Miami, FL
Major Food Group is Hiring a Digital Marketing Manager Near Miami, FL
Reporting to the Marketing Director, the role of the Digital Marketing Manager is to support efforts to craft and manage a functional and efficient digital ecosystem across all Major Food Group websites. Reinforcing Major Food Group’s market leader position with premier food and beverage destinations that delight guests with unparalleled experiences, the Digital Marketing Manager will work cross-functionally, bringing this to life with a digitally minded lens.
RESPONSIBILITIES:
- Engaging with internal regional and property (operations) teams to support the marketing strategies and optimize synergies - digitally, across the branded websites
- Driving dining communications across MFG’s platforms, with a concentration on website user experience (UX)
- Owning Google Analytics across all websites (currently GA4), Google Tag Manager (GTM), Google Search Console (GSC), along with future digital evolutions, implementing changes and managing ongoing performance across all Major Food Group websites.
- Issuing digital marketing reports, socializing to the relevant stakeholders on a monthly cadence.
- Report on website, email and social campaign performance, incorporating external actions into reports to continually understand the impact MFG’s digital footprint has on the overall guest experience.
- Collaborating with the Marketing Manager to report on holistic digital performance, layering website performance, with email performance, in addition to social media performance
- Supporting activations and marketing initiatives, ensuring the digital component is accounted for - including custom branding, landing pages, pop-ups, etc
- Ensuring custom tracking (UTM codes) are added to campaigns to properly track and report on performance Aligning website agencies, streamlining efforts to maximize functionality while driving efficiencies
- Managing website user experience (UX), evolving the UX to adapt to the evolving guest experience, optimizing functionality to align with brand promise
- Continually examining website performance, offering recommendations based on guest usage, integrating KPIs with email marketing
- Leveraging SEO across all brands, continually improving and maximizing branded SERP
- Cross Functionally collaborating with other departments to implement digital updates as needed - including copy updates, menus, UX changes, and branding/design enhancements
- Staying abreast of digital trends, with forward thinking recommendations; i.e. new meta ad platforms and analytics, how might ChatGPT impact MFG, can AI be leveraged across MFG Platforms.
- Minimum 2 years of experience with email platforms such as Emma, Cendyn, Klaviyo
- Minimum 2-3 years of experience with Figma, including proficiency in creating and editing digital assets
- Minimum of 2-3 years of experience with Google Analytics, with a strong understanding of metrics tracking, reporting, and analysis
- Proficient understanding of Wordpress functionality
- Experience with Adobe Suite, including Illustrator and InDesign
- Experience in managing paid media campaigns across digital and social platforms
- Competitive Salary
- Medical/Dental/Vision Insurance with Company subsidy
- Growth Opportunities
- Progressive Paid Time Off
- Parental Leave
- Tuition Reimbursement
- Generous Dining Allowance
- Unlimited Referral Program
- TransitChek Discount
More detail about Major Food Group - Miami part of Major Food Group, please visit https://culinaryagents.com/entities/600994-Major-Food-Group---Miami
Job Summary
Full Time
Restaurants & Catering Services
$105k-137k (estimate)
05/19/2024
06/10/2024
majorfood.com
NEW YORK, NY
25 - 50
2010
RICH TORRISI
<$5M
Restaurants & Catering Services
Related Companies
About Major Food Group
Major Food Group (MFG) is a hospitality company founded by Mario Carbone, Rich Torrisi, and Jeff Zalaznick. From a small, intimate restaurant located in New Yorks Little Italy, MFG evolved into a hospitality powerhouse and one of the fastest growing hospitality companies in the United States within less than a decade, garnering national and international attention and accolades along the way for our unique style and culinary prowess. MFG currently operates twenty-one restaurants: Carbone (New York, Hong Kong, Las Vegas), ZZs Clam Bar, Dirty French, Santina, Parm (Soho, Upper West Side, Battery... Park, Brooklyn), Sadelles (New York, Las Vegas), the Polynesian, Don Camillo, Goldas and MAJOR GOOD/Torrisi. MFG also operates Lobby Bar at the Ludlow Hotel, and provides all food, beverage and event services for the Ludlow Hotel. Most recently, MFG opened THE GRILL, THE POOL, The Pool Lounge and The Lobster Club in The Seagram Building, completing an iconic restoration of the most historic landmark restaurant space in America. MFG seeks to transcend traditional hospitality models by offering multi-dimensional, immersive experiences that are deeply-rooted in and inspired by relevant history and culture. Every aspect of each concept is meticulously designed and extensively researched with the goal of transporting guests upon arrival. They are created and operated in a way that is respectful of the past, exciting for the present, and sustainable for the future. More than brick and mortar establishments, MFGs brands represent a way of life. They tell complete stories and provide guests with unforgettable experiences.
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The job skills required for Digital Marketing Manager include Digital Marketing, Analysis, Initiative, Google Analytics, Email Marketing, KPI, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.
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