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Digital Marketing Account Manager
Lasso MD San Diego, CA
$127k-166k (estimate)
Full Time 2 Months Ago
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Lasso MD is Hiring a Digital Marketing Account Manager Near San Diego, CA

Company Summary

Lasso MD is a patient acquisition platform for dental practices, endorsed by some of the biggest names in the industry. We help dental practices become better businesses through our marketing services, marketing automation, and fully integrated software tools. Our goal is to create a repeatable and predictable system for generating new patient leads for our clients.

Role Summary

Lasso MD is hiring a Strategic Account and Online Marketing Director, a multifaceted role that combines deep expertise in online marketing (including SEO, Paid Ads, Social Media) with stellar account management. The individual will serve as the primary strategist, quarterbacking the website design and development process, offering marketing insights, and ensuring client satisfaction. The role requires a unique blend of marketing know-how, relationship-building acumen, and the skill to turn even the most frustrated client into a fanatical supporter of Lasso MD.

What Does Success Look Like?

  • Maintain renewal/retention rate of 99% or greater
  • Drive client expansion revenue by a 10% increase each year
  • Provide immediate and well-informed responses to client inquiries
  • Facilitate effective collaboration between clients and product teams
  • Seamlessly coordinate client timelines and meeting schedules
  • Deliver outstanding customer experiences that create fanatical customers

Responsibilities/Duties

  • Proactively reach out to 5 clients a day, as well as 20-40 daily emails
  • Maintain weekly/monthly communications a client base of up to 150 accounts
  • Perform Quarterly Business Reviews
  • Facilitate client requests/problems using creative problem solving
  • Be able to adapt on the fly, as no day is identical in this role
  • Analytical thinking with ability to drive insights from data
  • Ability to relay technical concepts to non-technical audiences

Required Experience

  • 4-7 years in online marketing and agency account management, with direct experience in areas such as SEO, Paid Ads, and Social Media.
  • Proven record of managing an account base of over 100 accounts.
  • Strong understanding of basic online marketing principles and strategies
  • Experience providing quotes and contracts, and some negotiation skills
  • Excellent verbal and written communication, and a natural people-person.
  • Proven track record of providing excellent customer service
  • Experienced and comfortable working out of Salesforce, Jira, and Slack.

Salary and Benefits

  • $100,000-$110,000 /yr. OTE
    • $60,000-$70,000 Salary
    • $40,000 On-Target Bonus
  • Insurance: Health, Dental, Vision
  • Unlimited PTO
  • 401K

Job Summary

JOB TYPE

Full Time

SALARY

$127k-166k (estimate)

POST DATE

03/09/2024

EXPIRATION DATE

05/08/2024

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Lasso MD
Full Time
$139k-188k (estimate)
2 Months Ago
Lasso MD
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The job skills required for Digital Marketing Account Manager include Customer Service, Account Management, Salesforce, Written Communication, Problem Solving, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Account Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Account Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Digital Marketing Account Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Account Manager, it can be promoted into senior positions as an Account Manager IV that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Account Manager. You can explore the career advancement for a Digital Marketing Account Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Account Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Account Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Account Manager job description and responsibilities

A digital account manager coordinates digital content for brands or companies.

02/28/2022: San Jose, CA

The primary responsibilities of account managers are to foster client relationships; work with sales and marketing teams to prepare presentations and sales pitches design marketing strategies and media proposals handle client communications and write clie

05/02/2022: Fort Wayne, IN

Digital Marketing Account Manager also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers' pain points.

02/28/2022: Reno, NV

Digital Marketing Account Manager are also responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.

02/23/2022: Gulfport, MS

Digital Marketing Account Manager often help with the sales process.

03/17/2022: Houston, TX

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Account Manager jobs

An opportunity to explore new and emerging trends, and how they can be applied to real-world marketing scenarios.

02/26/2022: Salt Lake City, UT

They focus solely on digital channels versus traditional marketing channels like print or television.

02/25/2022: Buffalo, NY

Every digital marketing agency offers different online marketing services.

04/02/2022: Salisbury, NC

Understand Design Thinking & Planning.

03/03/2022: Champaign, IL

Create Relevant and Engaging Content.

02/28/2022: Springfield, OR

Step 3: View the best colleges and universities for Digital Marketing Account Manager.

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