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Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
The Product Marketing Manager will have responsibility for the marketing of construction sized wheel loaders and articulated trucks to support product demonstrations, competitive testing and training. The position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customers. Periodic overseas travel will be required to support future model development. The Product Marketing Manager is focused on assigned model sales expansion.
In conjunction with the Director, Products and Service - Construction, will develop annual Market Analysis report and product action plans. Describing in detail the sales results, goals that we achieved, profitability, market trends, competitors'' actions and a prioritizes for the prior and upcoming years. Create detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu's position in the marketplace.
This role will provide high value technical sales support to the Regional Sales team, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, surveys, application recommendations and presentations to achieve sales and profit objectives. Lead, coordinate and execute new product introduction programs to include, sales material, competitive comparisons, training, and sales support. Develop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, video's, trade shows, conventions, and customer Demo Days.
Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information. Develop appropriate action plans based on survey results.
Coordinate preparation and maintenance of marketing and advertising material for the assigned products. To include public relations, Internet and Extranet, trade shows, conventions, and Demo Days.
Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities. Must have advanced Microsoft Excel skills with the ability to analyze data and make recommendations to management.
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Full Time
Building Construction
$129k-163k (estimate)
05/24/2024
07/23/2024
mining.komatsu
ELKO, NV
1,000 - 3,000
2011
WADE DEARLING
$200M - $500M
Building Construction