RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Data Analyst in Washington, DC.
Duties Include:
* Marketing Data Analyst will analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI
* Develop and maintain dashboards and reports that provide actionable insights to the marketing team
* Support teamwide KPIs both in reporting and analysis, and constantly improving the underlying calculations
* Undertake project-specific analyses to determine business value and impact
* Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals
* As a Marketing Data Analyst, you will provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations
* Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms
* Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
REQUIREMENTS:
* Bachelor's degree in Analytics, Statistics, Computer Science, or a related field
* Proven experience of over 5 years in marketing analytics, data analysis, or a related field
* Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
* Familiarity with common marketing platforms and datasets
* CRM software and database management
* Working knowledge of programming languages for data analysis (e.g. R, Python, SQL (or equivalents))
* Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik
* Ability to work with large and complex datasets
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.