1 Social Media Marketing Specialist Job in Lexington, KY
Kentucky Eagle is Hiring a Social Media Marketing Specialist Near Lexington, KY
- Execute objectives established by VP of Sales and Marketing.
- Create digital marketing strategy to support Kentucky Eagle and our supplier’s growth plans.
- Create targeted digital marketing campaigns to drive consumer trial. Track and measure success (impressions, CTR, and sales lift).
- Manage and update retail portal with regular updates.
- Work with vendors to continuously improve the portal to provide a better experience for retailers.
- Use site analytics to enhance and improve the online retailer experience.
- Develop monthly newsletters, weekly special release material and daily retailer portal updates.
- Develop and manage training programs for e-commerce platform(s).
- Communicate with retailers and customers using multiple social media channels to promote our brands (e.g. Facebook, Tik Tok, Instagram and Twitter).
- Attract and increase follower of Kentucky Eagle social media channels.
- Manage and update Kentucky Eagle website.
- Use established content and create new content to promote Kentucky Eagle and its portfolio.
- Develop organized reporting on campaign metrics (e.g. likes, impressions and comments).
- Support media initiatives, including campaigns for community relations and social responsibility.
- Adhere to and enforce all applicable Kentucky ABC policies and standards.
- Measure and track retailer portal performance:
- Usership rates
- Trends
- Integration of sales goals into e-commerce platform(s)
- Enhancements
- Site friendliness internal and external
- Understand Kentucky Eagle’s portfolio, brand positioning, marketing strategies and internal/external relationships.
- Bachelor’s degree in Marketing, Communications or equivalent experience managing corporate social media marketing programs.
- 2 years or more of experience with social media platforms (e.g. Facebook, Tik Tok, Instagram)
- 2 years creating and publishing social media content.
- Understanding of influencer metrics and their impact on the business.
- 1 year of experience with geo-fencing and google analytics preferred.
- Strong analytical skills.
- Highly organized with ability to manage multiple priorities and coordinate multiple projects simultaneously.
- Strong communication and project management skills.
Job Summary
Full Time
$55k-71k (estimate)
04/01/2023
05/18/2024
kyeagle.net
Lexington, KY
100 - 200
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The job skills required for Social Media Marketing Specialist include Initiative, Social Media Marketing, Project Management, Digital Marketing, Marketing Communications, Google Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Social Media Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Social Media Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Social Media Marketing Specialist positions, which can be used as a reference in future career path planning. As a Social Media Marketing Specialist, it can be promoted into senior positions as a Social Media Analyst that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Social Media Marketing Specialist. You can explore the career advancement for a Social Media Marketing Specialist below and select your interested title to get hiring information.
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