Job Description

John C. Flood is searching for a highly qualified Digital Marketing Specialist to work closely with our VP, Marketing & Integrations. From day one, this individual will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The candidate must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Benefits

• 401(k) / Retirement Savings
• Life Insurance
• Dental insurance
• Health insurance
• Short-Term / Long-term Disability
• Vision insurance
• Paid Time Off

Objectives of this Role

• Manage/build for cause/charity relationships (Cancer society, Mission 22, etc.)
• Manage social media accounts – build programs for monthly posts using current tools, follow holidays and trends. Recommend new posts and content. · Experience with platforms such as Loomly, preferred but not required.
• Work with our digital agency to ensure daily/weekly call/lead goals are being met. Adjust with agency with paid media to fill in gaps as needed with additional budgets.
• Assist with main website management to include content and page updates and edits. using Wordpress.
• Online review and reputation management (Google, Yelp, etc.).
• Review current/past email marketing campaigns. Adjust or remove campaigns from Service Titan.
• Work with TV vendors to ensure correct spots airing are set for each month. Adjust spots as needed. Determine if new spots/scripts are needed.
• Maintain, adjust and update annual marketing plan with creative changes, add actual monthly budget spends.
• Recommend new strategies and initiatives.
• Other duties as assigned.

Daily and Monthly Responsibilities

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data.
• Support the VP, Marketing & Integrations in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales/lead goal forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars.

Skills and Qualifications

• Bachelor’s degree in marketing, advertising, or communications
• Past work experience as a marketing coordinator or similar role
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint

Preferred Qualifications

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools. Social media management platforms (Ie. Loomly, Chiirp SMS text messaging platform) desired but not required.
• Working knowledge of HTML and design and email software and social media platforms
• Expert knowledge of social media platforms, content writing, analysis, ChatGPT
• Working knowledge of Adobe Design Suite products (Photoshop, Illustrator, InDesign)

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Marketing: 2 years (Required)

Work Location: In person