Description

Job Description: We are seeking a talented and motivated individual to join our team as a Paid Media Specialist. As the Paid Media Specialist, you will be responsible for planning, implementing, and optimizing digital advertising campaigns across multiple platforms and channels targeting our prospective patients. In this role, you will play a crucial part in developing the organizational competency for Digital Paid Media. If you are a self-starter, have a deep understanding of Digital Paid Media, we want to hear from you.

Responsibilities

• Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies that align with B2B objectives, including lead generation and brand awareness.

• Platform Management: Manage and optimize campaigns across various platforms, including Google Ads, Facebook, Instagram, Pinterest.

• Ad Creation: Work with creative teammates to create compelling ad copy, designs, and formats that resonate with the diverse prospective patient audiences.

• Audience Targeting: Utilize audience segmentation and targeting strategies to reach specific prospective patient segments with tailored messages.

• Budget Analysis: Evaluate media spend across various campaigns, ads, and keywords to provide optimization recommendations.

• A/B Testing: Conduct A/B tests on ad creatives, headlines, and landing pages to optimize click-through rates and conversion rates.

• Performance Analysis: Monitor campaign performance metrics and provide actionable insights to optimize campaigns for better results.

Reporting: Generate regular reports on paid media campaign performance and share insights and recommendations with stakeholders.

• Compliance: Ensure all ad campaigns adhere to relevant advertising in healthcare regulations and healthcare industry best practices.

• Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.

• Other duties as assigned by manager

Relationships

Internal: Work closely with digital content creators, marketing operations, IT, and other key stakeholders to recommend, implement, and report on campaign strategies.

External: Manage external partners (tech, creative, strategy) for all ad hoc media campaigns.

Qualifications

Minimum Qualifications

• 3 years of hands-on experience in executing digital ad campaigns across various platforms, including Google Ads and social media advertising (Facebook, Instagram, Pinterest, Twitter).

• Experience in analytics tools including GA4 and Microsoft Power BI.

• Strong analytical and problem-solving skills with a focus on data-driven decision-making.

• Excellent communication and collaboration abilities to work effectively with cross-functional teams.

• Understanding of patient marketing principles and best practices is preferred.pacity for creating thinking and problem solving

• Understanding of web markup languages, including HTML5 and CSS3 (coding experience is a bonus)

• Familiarity with responsive design principles and cross-border compatibility.