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Copywriter
IPG Health New York, NY
Apply
$81k-106k (estimate)
Full Time 1 Week Ago
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IPG Health is Hiring a Copywriter Near New York, NY

Job Description

JOB SUMMARY
The Copywriter (CW) is responsible for researching, creating, and writing copy that properly reflects the client's strategy. Generates unique and innovative materials for Brand; developing text from draft stage through final copy. Through research and review of literature, acts as a drug information specialist. CW reports to a more senior person on the creative staff, usually the Copy Supervisor, and assists that person on larger, more complex projects. Works with Art Director in partnership to generate concepts.
ESSENTIAL FUNCTIONS
Copywriting
Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Work collaboratively with creative partner. Learn to focus on the idea first, then the execution. Develop copy that is relevant and makes sense with the visual.
Strategic Thinking
Understand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy.
Business Management
Possess working knowledge of product challenges in relation to overall market
Cross-functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
JOB DUTIES & RESPONSIBILITIES
Strategic Thinking:
* Understands the creative brief and the role it plays in creative development and Client management.
* Understands marketing plans, including objectives and strategies and how success will be measured.
* Exhibits solid understanding of marketing discipline.
* Incorporates client input into ongoing projects.
* Contributes innovative ideas appropriate to the clients marketing strategy.
* Develops understanding of audience needs (e.g., physicians, patients, sales reps).
* Develop medical knowledge in therapeutic areas of primary accounts.
* Defends strengths of concepts while remaining open to alternatives and further explorations.
Execution:
* Firm grasp of how jobs move through the agency.
* Exhibits strong/active listening skills.
* Writes in a clear and concise manner.
* Maintains quality control by adhering to agency process, AMA style, client preferred referencing and annotation styles.
* Able to present concepts and layouts to senior creative team members.
* Organizes and communicates thoughts well.
* Exhibits decisive problem solving ability.
Relationship Management:
* Must be able to develop a range of creative executions for each project and effectively collaborate with creative copy teams to ensure the copy supports the concept.
* Regularly Works with illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.
* Communicate with team members at all times regarding deadlines, revisions, quality control and new work.
Business Management:
* Possesses working knowledge of product challenges in relation to overall market.
* Works on multiple projects simultaneously and meet with clients.
* Works with AD to support creative approaches to communicate the client's message about the product for both the overall campaign.
* Oversees creation of concept roughs for presentation to client.
* Provide technical knowledge ensuring timely completion of project.
* Solves problems within areas of direct responsibility.
* Understands how budgets and schedules are developed.
* Demonstrates full understanding of Vantage/billing process and importance of timely recording of hours.
EDUCATION
Bachelors Marketing, Advertising, Communications, or Related Field
LICENSES & CERTIFICATIONS
N/A
EXPERIENCE
Internship in Marketing/Advertising
KNOWLEDGE & SKILLS
Word Text Programs
Solid knowledge of word text programs
COMPETENCIES
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Organization
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
Collaboration
Ability to work effectively in a team environment to build and foster collaborative environment
Problem Solving
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Creativity
Possesses a creative mind
Salary
$65,000 to $74,800 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Job Summary

JOB TYPE

Full Time

SALARY

$81k-106k (estimate)

POST DATE

05/02/2024

EXPIRATION DATE

05/20/2024

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The following is the career advancement route for Copywriter positions, which can be used as a reference in future career path planning. As a Copywriter, it can be promoted into senior positions as a Copywriter III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Copywriter. You can explore the career advancement for a Copywriter below and select your interested title to get hiring information.

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If you are interested in becoming a Copywriter, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Copywriter for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Copywriter job description and responsibilities

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Copywriters work with words on a daily basis, and are experts at adapting their writing talent to meet their client's needs.

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Copywriters create written content for the purpose of educating, entertaining and connecting with users or readers.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Copywriter jobs

Research helps copywriters craft original and engaging content that appeals to the masses.

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The copywriter can strategize and build outlines for their work.

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Copywriters need to use the right tone, language, and voice to persuade their audience.

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Successful copywriters also spend time sharpening their skills.

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Copywriters get feedback on their writing from other professional copywriters.

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Step 3: View the best colleges and universities for Copywriter.

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