About us

We are innovative, creative, engaging and our goal is to push the boundaries of art, experience, and self-discovery, helping humans find, foster, and share genuine joy, curiosity, and INTERconnection while losing themselves in new worlds.

Our work environment includes:

• Modern office setting
• Growth opportunities
• Work-from-home days
• Wellness programs
• Regular social events
• Casual work attire
• Relaxed atmosphere
• Safe work environment
• Lively atmosphere
• Flexible working hours
• Company perks

Introduction:

INTER_, located in SoHo, NY, is seeking a highly skilled and strategic Paid Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid digital advertising campaigns across multiple platforms including but not limited to Meta (Facebook and Instagram), Google Ads, TikTok, and Pinterest. This role is pivotal in driving our company's growth by leveraging targeted digital advertising strategies to increase brand visibility and conversion rates.

Key Responsibilities:

• Campaign Strategy and Execution: Design, implement, and manage paid advertising campaigns across various digital platforms. Ensure alignment with the overall marketing strategy and business objectives.
• Budget Management: Manage daily spend and overall budget allocation for paid media campaigns to ensure optimal return on investment.
• Target Audience Identification: Use demographic data and user behavior to identify target audiences for each platform. Customize ads to align with the interests and behaviors of different user segments.
• Creative Collaboration: Work closely with the marketing team to develop engaging and compelling ad visuals and copy. Test and optimize creatives based on campaign performance.
• Performance Analysis: Monitor and analyze campaign performance on a daily basis.
• Utilize analytics tools to track engagement, conversions, and other relevant metrics.
• Optimization: Continuously optimize campaigns through A/B testing, audience segmentation, keyword management, and other relevant techniques. Adjust strategies based on analytical insights to improve effectiveness.
• Reporting: Provide detailed reports on campaign performance, insights, and adjustments. Communicate key metrics and actionable insights to stakeholders.
• Platform Expertise: Stay updated with the latest trends and updates in paid advertising platforms. Apply best practices and innovative strategies to maintain competitive advantage.
• Cross-Functional Collaboration: Work closely with other departments, including marketing, operations, finance, creatives, and sales to ensure a cohesive and integrated marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing with a strong focus on paid media, managing significant budgets across platforms such as but not limited to Meta, Google Ads, TikTok, and Pinterest.
• In-depth knowledge of analytics tools (e.g., Google Analytics, Facebook Insights).
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with audience targeting, campaign creation, and performance analysis.
• Excellent analytical, organizational, and time management skills.
• Strong verbal and written communication skills.

Preferred Skills:

• Certifications in Google Ads, Facebook/ Meta Blueprint, or other relevant digital marketing platforms.
• Experience in B2C and or E-commerce marketing.
• Proficiency with marketing automation and bid management tools.

Job Types: Full-time, Part-time

Pay: $70,000.00 - $85,000.00 per year

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• 2 years
• 3 years
• 4 years
• 5 years
• 6 years
• 7 years
• 8 years

Schedule:

• 4 hour shift
• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Google Analytics: 1 year (Preferred)
• Facebook Advertising: 2 years (Required)

Ability to Commute:

• New York, NY 10013 (Preferred)

Ability to Relocate:

• New York, NY 10013: Relocate before starting work (Required)

Work Location: In person