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As a Product Marketing expert, you will provide all around marketing support for a software solution and experience as part of Intel's Client Computing Group's Wireless Solutions Group. You will develop and execute successful marketing strategies, work with marketing partner groups and engineering organizations to define marketing activity priorities, requirements, business impact, and go to market plans. Additionally, you will work with and manage relationships with internal/external organizations, ecosystem partners, creative agencies, and client OEM customers on GTM activities and their end-to-end execution.
Responsibilities include representing the product to customers, sales force, and executives, representing market's needs to engineering. Conducts competitive product/pricing analysis and market research, evaluates sales performance, formulate and review strategic long-range strategies, plans, goals, and objectives for specific product areas and features. Oversee development and production of marketing material, may be required to develop and present product training material. Responsible for creation and maintenance of product briefs and customer acquisition strategies, marketing campaigns, and social media activity. Respond to customer/client requests or events as they occur. Develop solutions to problems utilizing formal education and judgement.
What you will do...
Oversee GTM activities.
Manage asset creation, collaterals, and any marketing activity.
Run interactions with influencers, reviewers, and bloggers.
Oversee market research and user segmentation that will inform product and marketing priorities.
Oversee increasing exposure, market presence, and discoverability.
Manage interaction with external creative agencies and internal marketing teams.
Manage a marketing budget effectively and efficiently.
Write marketing materials, fact sheets, product messaging.
Utilize creative capability to develop appealing slides and collaterals.
As a successful candidate you must possess:
The Ability to grasp technical details for features and capabilities and translate them into industry and customer consumable collaterals.
Demonstrated experience managing external relationships with partners and internal workstreams with other teams.
Demonstrated ability to build and maintain relationships with Engineering, Strategic Planning, and marketing teams and the ability to influence joint decisions.
Proven ability to develop and deliver compelling presentations both internally and externally.
You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This position is not eligible for Intel immigration sponsorship.
Minimum Qualifications:
Bachelor's Degree 6 years or MBA/master's degree with 4 years of related industry marketing experience, most preferably in a product marketing role.
5 years of Industry experience that should include practical application of principles and methods for showing, promoting, and selling products or services,including SaaS and app-store-based subscription models, including marketing strategies and tactics, product demonstration, and end to end GTM responsibilities.
3 years of experience in B2C marketing and app store distribution
Preferred Qualifications:
Consumer app experience a benefit.
Other
Semiconductor
$113k-142k (estimate)
02/18/2024
04/23/2024
intel.com
SANTA CLARA, CA
>50,000
1968
Public
PATRICK GELSINGER
>$50B
Semiconductor
Intel is a California based technology company that designs and builds processors, motherboards, electronic disk, storage devices and mobile chips.