Summary & Position Overview

The Social Media Manager is responsible for developing and executing a clearly defined social media strategy in a manner that supports marketing and ministry initiatives while increasing brand equity and online awareness. This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve ministry objectives while ensuring a consistent marketing message and strengthening our position in the market.

Primary Duties & Responsibilities

• Lead, manage, mentor social media staff, vendors and contractors.
• Advanced knowledge of Facebook Business Manager, Power Editor and Twitter Ads Manager.
• Experience writing, editing and crafting content for the social media platforms, including, but not limited to Facebook, Pinterest, Twitter, Instagram, and YouTube.
• Experience with leveraging social media management and analytics tools, including, but not limited to: HootSuite, Adobe Creative Cloud, Raven Tools, Google Analytics, Facebook Insights and Social Studio/Radian 6.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
• Knowledge of Digital Marketing current best practices.
• Knowledge of social media legal guidelines.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Moderate all user-generated content in line with the moderation policy for each community. Oversee building of community trust with Ministry through timely response to posts, comments, messages etc. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Implement successful bidding strategies across various marketing platforms.
• Analyze the campaign performance of all social media platforms by translating quantitative and qualitative data into comprehensible recommendations for revising the campaign strategy.
• Drives integration of social media tools into Ministry Outreach related websites, email, print and on air.
• Works with Inspiration TV and Media to manage the timely release of on air promotional content to social media channels.
• Facilitates enterprise wide social media knowledge sharing, best practices.

Experience and Skills:

Job Requirements and Qualification

• Bachelor’s degree or equivalent experience in Social Media or Marketing from an accredited educational institution.
• 5-10 years of relevant experience in online advertising, marketing or public relations agency.
• Sound, biblical Christian faith.
• Possesses knowledge and experience in the tenets of traditional and digital marketing.
• A track record of excellence in meeting targets and objectives.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of "Search and Social".
• Possesses functional knowledge and/or personal experience with WordPress.
• Knowledge and understanding of International Ministries and the business of a cable television network.
• Ability to identify threats and opportunities in user generated content and make quick decisions.
• Working knowledge of Microsoft Office including Excel, Word and PowerPoint.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus and work closely with data and numbers.

• Typical office environment; travel between buildings on campus and between campuses; may travel out-of-town to attend training and meetings on an as needed basis.

INSP - Who we are

By any standard, INSP is one of today's most successful cable networks and multi-media entertainment companies with a staff of talented producers and storytellers who create, acquire, and distribute premium, popular programming content across an array of platforms.
Our INSP Linear cable network is available in every market, nationwide, to more than 60 million households via Dish Network, DirecTV, Verizon FiOS, AT&T U-verse and more than 2,800 cable systems, along with vMVPD's including FRNDLY TV, SLING TV, Philo and Fubo TV. It is viewed by more than 47 million households a year and attracts a loyal audience, so much so that we rank among leaders in the total amount of time viewers spend watching.
INSP's ratings consistently exceed most high-profile networks, making us among today's highest-rated cable networks. With 7 consecutive years of year-over-year ratings increases (2014-2021), the INSP audience continues to expand. We are the only network with this record of consistent growth, and in 2021, we had the highest ratings of any year in our longstanding history.
The INSP linear network provides a trusted viewing experience, with a lineup of acquired timeless and popular classic Westerns, along with branded original programming. We feature stories of action and adventure, showcasing everyday heroes and developing new heroes with original programs.
INSP, LLC as an employer provides a collaborative work environment and values a healthy work-life balance for its employees. We offer competitive compensation, a robust benefits package for full-time employees, a 401(k) Plan (with company match), and generous paid time off.
If you want to join a talented team, that is committed to excellence, then INSP is the place for you!
From: INSP, LLC