Digital Marketing Coordinator

We are growing and seek to add an experienced and enthusiastic E-Commerce Specialist to our team. You will be responsible for the day-to-day tasks of our company's Google Ads, GMB, and other campaigns for our company's properties. Your passion for E-Commerce will result in adopting and implementing Digital Marketing best practices across all Digital channels under the direction of our Marketing Manager & Director of Revenue.

A successful candidate will be an excellent communicator, a versatile analyst, a web enthusiast, and a team player. You will actively participate in data collection and analyses to improve the company’s Digital Marketing practices over time.

Job Descriptions

· Manage all aspects of Google Ad campaigns.

· Writing ad copy and Organic Search Optimized content.

· Improve the design, UX, traffic, and content of the websites for SEO Purposes

· Collaborate with our web developer on page redesigns and organic search content.

· Maintain consistent brand messaging throughout all platforms digital platforms

· Conduct Daily/Weekly audits of paid campaigns and optimize them to increase return on investment.

· Identifies digital trends and insights to optimize performance and digital spending.

· Plans, executes, and measures digital experiments and conversion tests.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

· Identifies critical conversion points and drop-off points and optimizes user funnels.

· Conduct monthly Audits of listing platforms to ensure correct information is displayed.

· Conduct occasional audits to ensure reputation management is answering reviews regularly

· Use Google Ads, OTA, and third-party sites to drive online marketing campaigns.

· Collaborate with a team of marketers.

· Develop and maintain a report in our tracking platform for monthly review.

· Work in a multidisciplinary environment.

· Perform additional marketing tasks requested as per organizational needs.

Requirements

· A degree in marketing or a related business field or Google Ad certifications

· In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics (GA4), Google Tag Manager, and reporting systems.

· An understanding of search engine optimization (SEO) and search engine marketing (SEM)

· Competency with Microsoft Products, Teams, Word, Excel, and PowerPoint

· Great problem-solving & communication skills

· Proficient in photo and video editing software such as Adobe

· Deep knowledge of web design principles

· Strong project management skills

Job Type: Full-time

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Gulf Breeze, FL 32561: Relocate before starting work (Required)

Work Location: In person