69 Marketing Automation Manager Jobs in Pittsburgh, PA
Impact Solutions is Hiring a Marketing Automation Manager Near Pittsburgh, PA
Position: Marketing Automation Manager
Are you a skilled Marketing Automation Manager with a passion for leveraging technology to create exceptional customer experiences? We are looking for a talented individual to join our clients team as a Marketing Automation Manager and play a pivotal role in driving the marketing automation efforts. If you're enthusiastic about using Salesforce and Marketing Cloud to craft personalized and segmented marketing campaigns and are well-versed in managing MarTech stacks, we'd love to hear from you!
Key Responsibilities:
As the Marketing Automation Manager, you will be responsible for:
1. Managing MarTech Systems:
- Take ownership of all technology systems within our MarTech stack.
- Develop processes and provide support to enhance the adoption and utilization of automation tools.
2. Marketing Automation Strategy:
- Collaborate with marketing leaders to establish and execute our marketing automation strategy.
3. Email Campaign Management:
- Execute email campaigns in Salesforce/Marketing Cloud systems.
- Create multi-touch campaigns, logic streams, automation rules, segments, forms, landing pages, and email content.
- Implement best practices for email, personalization, segmentation, and data-capture.
4. Analytics and Reporting:
- Collaborate with data analysts to assess, track, and report on key metrics to improve performance.
- Design and implement campaign tests in partnership with cross-functional teams.
5. Data Integration:
- Collaborate with IT and external partners on tool development, including data integration and API delivery.
- Manage data integrity to optimize our ability to target contacts effectively.
6. Salesforce/Marketing Cloud Consultation:
- Provide internal consultation on Salesforce/Marketing Cloud capabilities and marketing automation strategies.
- Manage vendor relationships and stay current with MarTech stack technologies.
7. Project Management:
- Develop project timelines, schedule kick-offs, and oversee projects to completion.
- Create and present solution documentation, keeping stakeholders informed and engaged.
8. Best Practices and Optimization:
- Provide leadership around and adhere to Email and SMS channel best practices.
- Proactively present and deploy optimization activities.
- Develop, disseminate, and adhere to a QA process.
- Execute routine maintenance and performance monitoring tasks.
Skills and Knowledge:
- Strong analytical skills and attention to detail.
- Experience in lead funnel development, oversight, and management.
- Proficiency in lead scoring development and optimization.
- Ability to manage multiple projects in a fast-paced environment.
- Deadline-driven with a results-oriented mindset.
- Excellent verbal and written communication skills.
- Quick learner with creative problem-solving skills.
- Commitment to continuous improvement.
Minimum Qualifications:
- Bachelor's degree (BS/BA) in marketing or a related field.
- 3 years of experience in a marketing automation role, with a requirement for email marketing experience, preferably in a high-volume environment.
- Experience with personalized and/or segmented marketing campaigns.
- 2 years of experience with Salesforce/Marketing Cloud enterprise CRM/Marketing Automation platforms.
- Experience in measuring the impact and value of campaigns, using best-practice analytics and testing protocols.
- Preferred experience in lead generation and multi-touch nurture streams.
- Experience with automated drip campaigns.
- A plus if you have experience with Salesforce Sales Cloud and Service Cloud task, assignment, and notification automations.
- Preferred experience in enterprise web analytics.
If you're ready to take on a challenging and rewarding role as a Marketing Automation Manager, and you meet the qualifications outlined above, we encourage you to apply and be a part of a dynamic marketing team. Join this great company in creating innovative, customer-focused campaigns that make a difference.
Job Summary
Full Time
Scientific Services
$93k-120k (estimate)
10/22/2023
05/13/2024
impact-solutions.co.uk
GRANGEMOUTH, SCOTLAND
25 - 50
2002
KEVIN ROSS
<$5M
Scientific Services
Related Companies
The job skills required for Marketing Automation Manager include Leadership, Project Management, Email Marketing, Marketing Automation, Salesforce, CRM, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Manager positions, which can be used as a reference in future career path planning. As a Marketing Automation Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Manager. You can explore the career advancement for a Marketing Automation Manager below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Manager for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Manager job description and responsibilities
The Marketing Automation Manager develops the strategy, then reverse-engineers the processes that help organizations reach their goals.
03/01/2022: Nashua, NH
Provide guidance and advice to colleagues in Systems and Sales, on the tooling and use of Salesforce CRM and Marketo, to ensure ROI is possible and effective process are in place.
04/04/2022: Akron, OH
Managers set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
05/06/2022: Tucson, AZ
They manage and deliver the marketing technology stack to help support our marketing and customer acquisition teams, including day to day operations and troubleshooting.
02/27/2022: Trenton, NJ
Review and manage the platforms and tech stack in use, standardising where it makes sense in order to drive ROI.
04/14/2022: Sioux City, IA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Manager jobs
Applicants need a computer skills and experience using relevant applications in order to fit for Marketing Automation Manager role.
04/15/2022: Mcallen, TX
Be Strategic, Operational, and Tactical.
02/20/2022: Lincoln, NE
Aspiring candidates must be comfortable with working to tight deadlines and strong attention to detail.
04/21/2022: Allentown, PA
Flexibility to work with other marketing teams or departments as required.
04/13/2022: High Point, NC
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform.
02/09/2022: New Britain, CT
Step 3: View the best colleges and universities for Marketing Automation Manager.
Similar Jobs
Popular Articles
