Media Planning Manager

The Media Planning Manager shapes and executes effective advertising campaigns. Your job will be identifying and reaching target audiences and evaluating campaign success. To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential. Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Role Responsibilities include but are not limited to

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, periods, and more
• Follow media trends for various media types including but not limited to Broadcast, Print, and Outdoor
• Evaluate the success of media strategies and campaigns
• Facilitate the distribution of commercials and instructions to Radio and Television stations as needed.
• Assist Dept. Director in day-to-day tasks as needed.
• Effective persuasion and skills to negotiate the best rates for advertising
• Develop professional relationships and rapport with media vendors and outlets
• Providing leadership, training, and technical expertise to the media planning assistants
• Oversee day-to-day duties of the media planning assistants, making sure all work is completed correctly and deadlines are met. Using time wisely.
• Seek new opportunities for clients and present to Dept. Director for review
• Suggest workflow improvements as needed for Dept. Director’s review
• Manage shared google docs for the internal Media Department
• Manage monthly competitive reports for Dept. Director review
• Troubleshoot campaigns as needed.
• Listen and transcribe materials as needed
• Analytical and detail-oriented, while working at a fast pace and capable of multitasking.
• Demonstrates strong written and verbal communication skills. Effectively communicates with Dept. Director and Executive Staff as needed.
• Other duties as assigned from time to time

Role Competencies

• Proven experience as a Media Planner in the Broadcast industry
• Advanced knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. Strata, Nielsen, Comscore)
• Excellent communication and teamwork skills
• Strong decision-making skills
• Identifies and resolves problems promptly.
• Takes initiative in the face of obstacles and identifies what needs to be done and takes action.
• Demonstrates commitment to the Company's vision, mission, and core values.
• Must be deadline-driven and be able to complete project deliverables while overcoming roadblocks
• Possess excellent interpersonal, communication, and presentation skills, both written and verbal
• Ability to handle multiple projects and recognize problems, collect information, establish facts, and suggest conclusions based on information
• Ability to work independently and in a fast-paced working environment
• Overall good work ethic and willingness to adapt to change.
• BSc/BA in Marketing, Business Administration, or a similar field preferred
• Five to Seven years of direct experience

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Remote