Job Overview:
Hybridge is searching for a passionate and hands-on expert to lead the social media charge across our three distinct business entities. This dynamic role demands a rock star who can develop and execute winning social media strategies, amplifying our brand awareness, engaging target audiences, and driving results across all platforms.

Responsibilities:
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• Oversee the social media presence for all three of our businesses: Develop and implement strategic social media plans tailored to each business's unique target audience and marketing goals. Ensuring consistent and timely engagement.
• Content Creation & Management: Craft compelling text, image, and video content that resonates with specific audiences on each platform. Schedule posts, respond to comments, and inquiries, and actively engage with followers. Key to success: Respond promptly to comments and customer queries, fostering a positive online community.
• Stay Ahead of the Curve: Monitor social media trends, competition and adapt strategies accordingly. Identify and leverage B2B and DTC marketing opportunities across LinkedIn, YouTube, Instagram, Facebook, and TikTok.
• Collaborate closely with the Creative Director and other team members to maintain a cohesive brand voice.
• Research to determine and then recommend the best social media tool(s) to help facilitate their success; such as, scheduling, analyzing social media data and generating reports to measure campaign effectiveness.
• Stay up-to-date with industry trends and best practices in social media marketing

Qualifications:

• At least 3-5 years of proven experience in social media marketing, with a successful track record of growing online communities.
• A true social media junkie who stays ahead of the curve, constantly consuming and dissecting the latest trends and innovations in the social media landscape.
• A visionary who can see the holistic halo of our business, crafting social media strategies that not only resonate with our audience but also support the overall brand image and success of all three Hybridge entities
• An initiative-driven go-getter who thrives on taking ownership of projects and seeing them through to successful completion.
• Strong understanding of current social media trends and best practices.
• A knack for creating engaging and visually appealing content (text, images, and videos).
• Excellent written and verbal communication skills.
• The ability to work independently while also collaborating effectively within a team.
• Excellent interpersonal skills for collaboration (in-person, remote) with leadership teams.
• Extensive experience of content creation.
• Understanding of maintaining and strengthening a brand.
• Strong attention to detail and time management skills with the flexibility to adapt.
• A data-driven approach, with a passion for measuring results.

Bonus points if you have:

• Experience in the dental implant industry (not required, but a plus!)
• Examples of the channels you have or do manage.
• A creative eye and a knack for storytelling.
• Experience with social media advertising platforms.
• Experience with curating and editing content.
• Experience with Canva

This is a fast-paced, hands-on role where you'll have the opportunity to make a real impact. If you're a social media rock star who thrives in a collaborative environment, we want to hear from you!

Job Type: Full-time

Pay: $27.50 - $30.50 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Ability to Relocate:

• Rochester, NY 14610: Relocate before starting work (Required)

Work Location: In person