"Are you a data-driven advertising maverick with a penchant for crafting revolutionary campaigns? Join our team at HIP Creative Inc. as we redefine the standards of digital advertising. As a Team Lead of our dynamic team, you'll leverage your analytical prowess to optimize campaign strategies, push boundaries, and set new industry trends. If you're ready to make your mark in the world of advertising, this is your opportunity to shine."

POSITION OVERVIEW

As the Team Lead for our Paid Social team at HIP Creative Inc., you will spearhead the strategy and execution of groundbreaking campaigns that captivate our target audience. This leadership role involves not only utilizing your expertise in data-driven advertising for analyzing metrics and insights but also managing and guiding a team towards achieving unparalleled success. By fostering a culture of innovation and staying ahead of industry trends, you will champion our advertising efforts to set new benchmarks in digital advertising. If you are ready to lead, inspire, and push the boundaries of what's possible, this role offers the perfect platform for your ambitions.
READ THIS TO SEE IF YOU ARE A GOOD FIT FOR THIS ROLE

The ideal candidate for this leadership position is not only a visionary in the realm of data-driven advertising but also an adept leader with a solid track record in managing high-performing teams. You excel in analyzing data and leveraging insights to drive strategic campaign improvements, all while fostering team development and collaboration. Your innovative spirit and proactive approach to staying ahead of industry trends make you adept at leading by example, mentoring emerging talent, and setting new standards in digital advertising.

RESPONSIBILITIES

• Strategic Leadership: Lead the advertising team in developing and executing innovative strategies that align with our business objectives and resonate with the target audience.
• Team Management and Development: Manage and develop a team of advertising professionals; set clear goals and objectives, provide regular feedback, and support their professional growth.
• Advanced Data Analysis and Insights: Deep dive into performance metrics to extract actionable insights, using advanced data analysis tools to steer campaign strategies.
• High-Level Campaign Optimization: Oversee the monitoring and optimization of campaign performance across various channels, ensuring maximum ROI and fulfillment of key performance indicators (KPIs).
• Creative Direction and Collaboration: Provide strategic direction to the creative team, ensuring that ad creatives and messages effectively convey our brand's vision and engage our audience.
• Cross-Functional Leadership: Lead collaborative efforts with marketing, design, and sales teams to ensure cohesive advertising strategies that support overarching business goals.
• Proactive Industry Engagement: Keep abreast of the latest trends and technologies in digital advertising, initiating innovations and improvements that keep the company at the industry's forefront.
• Executive Reporting: Regularly report to senior management and stakeholders on campaign performance, providing strategic insights and forward-looking plans.
• Stakeholder Relationship Management: Foster strong, productive relationships with both internal stakeholders and external partners to enhance campaign effectiveness and organizational influence.

RESULTS EXPECTED

• Leadership in Advertising: Drive the development and implementation of cutting-edge advertising strategies that significantly impact brand awareness, lead generation, and conversions.
• Team Performance and Growth: Elevate team capabilities and performance through effective leadership, mentorship, and resource management, creating a robust pipeline of advertising talent.
• Enhanced Strategic Alignment: Ensure that all advertising initiatives align tightly with broader business strategies, enhancing cross-departmental collaboration and synergy.
• Innovative Industry Practices: Maintain a position of industry leadership by implementing forward-thinking strategies and adopting emerging technologies and methodologies.
• Transparent and Strategic Communication: Deliver clear, actionable reporting that informs and shapes future advertising strategies, ensuring stakeholders are aligned and informed.

REQUIREMENTS

• Minimum of 5 years of experience in digital advertising, including at least 3 years in a leadership role with team management responsibilities.
• Proven expertise in developing, implementing, and leading innovative digital advertising strategies with measurable success.
• Advanced proficiency in using data analysis tools (e.g., Facebook Ads Manager, Google Analytics) and familiarity with the latest advertising platforms and technologies.
• Strong leadership and interpersonal skills, with a demonstrated ability to inspire, lead, and develop a diverse advertising team.
• Exceptional communication and presentation skills, capable of conveying complex strategies and insights to a variety of stakeholders.
• Strategic and analytical mindset, with the capacity to navigate complex problem-solving scenarios in a dynamic, fast-paced environment.
• Robust project management abilities, capable of prioritizing and handling multiple projects simultaneously under tight deadlines.

ABOUT HIP
HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win!
Our team of expert consultants, creatives, marketing professionals, and engineers work
alongside clients and their teams to create highly profitable and sustainable growth for their businesses.

We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to profitably provide top-notch care and impeccable service.
OUR VALUES

These 3 core values are the foundation of our organization, and you'll see them reflected in every interaction with our team.

Hunger

Hunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, motivated, and hungry people will find a way — both as individuals and as members of our team.

Integrity

Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable in a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.

Passion

People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team.

COMPENSATION

• $65,000- $75,000 (depending on experience)

BENEFITS

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position

SCHEDULE

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday