'Ready to dive into the dynamic world of orthodontic and dental marketing? Join us as a Google Ads Specialist where you'll craft and optimize lead generation campaigns, troubleshoot performance issues, and identify strategic opportunities for growth. With a data-driven approach and access to cutting-edge tools, you'll analyze performance, communicate effectively with clients, and ensure budget pacing to drive success. If you're passionate about delivering results and thrive in a fast-paced, collaborative environment, this role is your ticket to making a measurable impact in the digital marketing arena.'

POSITION OVERVIEW

As a Google Ads Specialist on our Paid Search team, you will be responsible for creating and optimizing lead generation campaigns within specified budgets across various media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing. You will proactively identify areas of opportunity and improvement, collaborate with the team to develop new strategies, and analyze performance data using a range of tools to drive campaign success. Effective communication with clients and the Client Success team, precise budget pacing, content creation, and proficiency in online tools are essential aspects of this role. If you're passionate about delivering results, thrive in a collaborative environment, and enjoy staying ahead of industry trends, this position offers an exciting opportunity to make a significant impact in digital marketing.

READ THIS TO SEE IF YOU ARE A GOOD FIT FOR THIS ROLE
The ideal candidate for the Google Ads Specialist position is a proactive and analytical individual with a strong background in digital marketing, particularly in the orthodontic and dental niche. They possess a proven track record of successfully managing lead generation campaigns and troubleshooting performance issues to meet KPIs within specified budgets. A strategic thinker, they excel at identifying opportunities for improvement and collaborating with cross-functional teams to implement effective strategies. With exceptional communication skills and a data-driven approach, they can effectively convey campaign performance, provide recommendations, and ensure client satisfaction. This candidate thrives in a fast-paced environment, embraces new challenges, and demonstrates proficiency in utilizing a variety of online tools and platforms.

RESPONSIBILITIES

• Campaign Management: Creation & ongoing optimization of lead generation campaigns in the orthodontic and dental niche.
• Performance Troubleshooting: Meeting certain KPIs within a range of budgets and across multiple media channels (Paid Search primarily, some Display, and Adroll remarketing).
• Strategy Identification: Proactively identifying key areas of opportunity & improvement within accounts. Working with the full team to support and create new strategies.
• Data-Driven Analysis: Using a range of tools to analyze performance and recommend strategy (e.g., Auction Insights, Zip Analysis, Keyword Planner, Ad Preview Tool, Local Search Trends, etc.)
• Communication: Owning ad performance. Working with the Client Success team to answer client questions, communicate strategy updates, & provide recommendations.
• Budget Pacing: Daily monitoring of spend and bids to ensure clients are on track to hit budget plans for each month.
• Content Creation: Creating precise, quality ad copy specific to client goals and priorities.
• Online Tools: Using a range of online tools such as ClickUp, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.

RESULTS EXPECTED

• Successful Lead Generation Campaigns: Drive the creation and ongoing optimization of lead generation campaigns in the orthodontic and dental niche, resulting in increased lead volume and quality for clients.
• Achievement of Key Performance Indicators (KPIs): Meet specified KPIs within allocated budgets across multiple media channels, primarily focusing on Paid Search but also including Display and Adroll remarketing, demonstrating effectiveness and ROI to clients.
• Strategic Identification of Opportunities: Proactively identify key areas of opportunity and improvement within client accounts, collaborating with the team to develop and implement new strategies that enhance campaign performance and drive results.
• Data-Driven Decision-Making: Utilize a range of analytical tools to analyze campaign performance, identify trends, and recommend strategic adjustments to optimize performance and maximize ROI for clients.
• Effective Communication and Client Satisfaction: Own ad performance and communicate effectively with clients and the Client Success team, providing timely updates, answering questions, and offering recommendations that align with client goals and priorities, ensuring high levels of client satisfaction.
• Budget Pacing and Content Quality: Monitor daily spend and bids to ensure clients are on track to hit budget plans each month, while also creating precise, quality ad copy tailored to client goals and priorities, maintaining consistency and accuracy across campaigns.
• Utilization of Online Tools: Effectively utilize a range of online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom, and Google Workspace to streamline workflow processes, enhance collaboration, and optimize campaign management efficiency.
• Continuous Improvement and Adaptability: Continually refine processes, identify and address challenges, and stay updated on industry trends and best practices, demonstrating adaptability and a commitment to delivering exceptional results in a dynamic and evolving digital marketing landscape.

REQUIREMENTS

• Minimum of 2 years experience in a similar role.
• Proven experience in managing lead generation campaigns, preferably within the orthodontic or dental niche.
• Expertise in Paid Search advertising, with a solid understanding of other media channels such as Display and Adroll remarketing.
• Strong analytical skills and proficiency in using data analysis tools to evaluate campaign performance and make data-driven decisions.
• Excellent communication skills, with the ability to effectively convey complex information to clients and collaborate with internal teams.
• Demonstrated ability to troubleshoot performance issues, meet KPIs, and optimize campaigns to maximize ROI.
• Strategic thinking and proactive approach to identifying areas of opportunity and improvement within campaigns.
• Proficiency in using online tools and platforms such as ClickUp, HighLevel (CRM), Slack, Zoom and Google Workspace.
• Detail-oriented mindset with a focus on precision in budget pacing and content creation.
• Ability to thrive in a fast-paced, collaborative environment and adapt quickly to changing priorities and requirements.

ABOUT HIP
HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win!
Our team of expert consultants, creatives, marketing professionals, and engineers work
alongside clients and their teams to create highly profitable and sustainable growth for their businesses.

We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to profitably provide top-notch care and impeccable service.
OUR VALUES

These 3 core values are the foundation of our organization, and you'll see them reflected in every interaction with our team.

Hunger

Hunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, motivated, and hungry people will find a way — both as individuals and as members of our team.

Integrity

Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable in a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.

Passion

People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team.

COMPENSATION

• $45,000- $55,000 (depending on experience)

BENEFITS

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days and sick/ personal days)
• Remote position

SCHEDULE

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday