Introduction

Do you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder and pet care, home and auto repair, event planning and more
• Consumer discounts through Abenity and Consumer Discounts
• Retirement readiness, rollover assistance services and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Digital Marketing Specialist like you to be a part of our team.

Job Summary and Qualifications

Digital Marketing specialist is responsible for managing the development of all HealthTrust digital marketing activities, providing leadership as well as support for tactical execution of digital marketing campaigns across multiple channels. This position will work closely with the Sr. Digital Marketing Manager to develop a long-term roadmap, identify strategies for optimizing online marketing channels, and manage lead generation.

This role provides day-to-day management of all digital projects while working with internal resources and vendors to complete projects on time and on budget. Role works cross-functionally to deliver aligned and integrated marketing and communications plans. The ideal candidate is goal oriented, possesses exceptional attention to detail and has a strong expertise in all dimensions of email campaigns and web marketing. The digital marketing specialist will bring deep experience in this role that can be drawn upon to accelerate the company’s strategic objectives.

What you will do in this role:

• Work collaboratively with our Strategic Marketing team to design and execute on digital marketing campaigns.
• Leverage cross-departmental relationships to support marketing needs using creative/data-driven strategies.
• Conduct research, monitor marketing trends and highlight opportunities for growth.
• Manage digital marketing technology stack to optimize infrastructure, resources and tools.
• Oversee maintenance and enhancements to all member and employee portals.
• Determine key metrics to monitor the performance of websites, social media and digital campaigns.
• Support data extraction, segmentation and list management needs for marketing projects.
• Develop workflows and governance to support content management needs.
• Ensure all sites and systems adhere to standards for branding, security and usability.
• Other duties as assigned.

What qualifications you will need:

• Bachelor’s degree in marketing, business, communications or computer science
• Minimum of 4 yrs. experience of progressive responsibility in digital marketing positions.
• Experience working across all management levels in a highly-matrixed environment.
• Deep understanding of digital marketing technologies and deployment.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience selecting and deploying a variety of MarCom technology applications to support web development, blogs, podcasts, email marketing campaigns, social media, SEO and PPC campaigns, surveys, web analytics, digital asset management, ISP hosting and web development.

Experience with the following:

• Content management systems and ecommerce.
• Design applications (Adobe Photoshop, Illustrator, Flash, InDesign and Acrobat).
• SaaS: HubSpot or equivalent, and Google analytics and other online monitoring tools.
• Microsoft Office suite
• Strong planning, project management and requirements gathering skills.
• Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
• Communicates clearly and concisely, both written and verbal.
• Experience conferring with technical and functional experts in a problem-solving environment.

HealthTrust Supply Chain is a critical part of HCA Healthcare's strategy. Our focus is to improve performance and reduce costs. We do this by joining non-clinical and administrative functions. HealthTrust Supply Chain best practice methodologies. We develop, apply and monitor cost-efficient initiatives and programs for HCA Healthcare. By improving facility efficiency, medical professionals can focus on our mission - patient care.

HCA Healthcare has been recognized as one of the World's Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Digital Marketing Specialist opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.