eCommerce Manager

Groove Life is seeking a highly motivated, energetic individual to join its Revenue team as an eCommerce Manager who will collaborate with a cross-functional team that is responsible for web experience for GrooveLife.com.This role is critical to ensuring our online sales channel operates seamlessly. You will be responsible for managing the day-to-day operations of our ecommerce platform, optimizing processes, and driving efficiency to enhance the overall customer journey. You will also be responsible for advancing Groove Life’s content management strategy.

• Lead efforts on groovelife.com with a focus on improving conversion rate (CVR).
• Develop and optimize website content to enhance user experience and drive conversions.
• Implement A/B testing strategies to identify and implement effective website changes.
• Analyze website performance metrics and user behavior data to identify areas for improvement.
• Conduct thorough audits of the website to identify usability issues, friction points, and barriers to conversion.
• Collaborate with cross-functional teams, including marketing, design, and development, to implement website enhancements and optimizations.
• Utilize A/B testing and other experimentation techniques to test hypotheses and measure the impact of website changes on conversion rates.
• Continuously monitor and analyze A/B test results, making data-driven decisions to refine strategies and improve performance.
• Optimize website content, including copywriting, imagery, and calls-to-action, to improve engagement and encourage conversions.
• Stay informed about industry trends, best practices, and emerging technologies in CRO to continuously improve strategies and tactics.
• Provide regular reports and updates on CRO performance to revenue leadership, highlighting successes, insights, and opportunities for improvement.
• Collaborate with internal and external developers to prioritize website enhancements based on business goals and user feedback.
• Manage ticket triage process for addressing website issues and implementing improvements.
• Explore and implement technology advancements for the Shopify platform to enhance website functionality and performance.
• Prepare website themes for product launches, ensuring seamless integration and functionality.
• Build and configure new items on the website, such as products, categories, and collections, to support business objectives and improve user experience.
• Implement site optimization efforts to boost organic search traffic and enhance visibility through organic search initiatives
• Critical KPIs for this role include CVR, Revenue Generated, A/B test performance, AOV, CLV

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in ecommerce management, including SEO, UX, A/B testing, and web analytics.
• Shopify experience is a big plus.
• Strong analytical skills and proficiency in web analytics tools such as Google Analytics, both in the enablement and interpretation of data.
• Excellent communication and team management skills.

• Compensation: $80k - $90k plus opportunity for profit sharing bonus
• Medical, Dental, Vision, Long Term Disability, Life Insurance
• 401k with company match
• PTO
• Awesome culture with many perks: product discounts, company adventure trips, Mandatory Fun events and the list goes on..