POSITION SUMMARY: At CareerLearning, we're dedicated to empowering individuals through education and professional development. As a leading provider in the industry, we're committed to driving innovation and excellence in everything we do. As a seasoned Senior Marketing Manager, you'll play a pivotal role in shaping our marketing strategies and spearheading initiatives to drive sales growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strategic Planning: Develop and execute email marketing campaigns that effectively generate leads and nurture client relationships.

• Enterprise Sales: Identify and target potential enterprise clients through meticulous market research, crafting tailored sales strategies to secure new business opportunities.

• Content Collaboration: Collaborate with our marketing team to develop engaging content, particularly for email marketing campaigns, that resonates with our target audience.

• Sales Oversight: Manage the end-to-end sales process, from prospecting and lead qualification to negotiation and deal closure.

• Market Insight: Stay abreast of industry trends, market developments, and competitor activities to identify new sales opportunities and maintain our competitive edge.

• Performance Analysis: Utilize sales data and metrics to evaluate performance, identify areas for improvement, and make data-driven decisions to optimize our sales and marketing strategies.

COMPETENCIES

• Communication Skills: Your exceptional communication and interpersonal skills enable you to build strong relationships and influence decision-makers effectively. You're adept at articulating complex ideas clearly and persuasively.

• Strategic Vision: As a strategic thinker, you're driven by results and possess a keen understanding of how to achieve sales growth objectives. You thrive in dynamic environments and are always seeking innovative ways to stay ahead of the curve.

• Organizational Skills: With a meticulous attention to detail, you excel at managing multiple projects simultaneously. Your organizational prowess ensures that no opportunity is missed, and every initiative is executed flawlessly.

• Technological Proficiency: Proficiency in CRM software, particularly HubSpot, and the email marketing platform, Marketo, is essential to your success in this role. Your ability to leverage these tools effectively will enable you to optimize our marketing efforts.

• Content Creation: While not mandatory, experience in sourcing and creating compelling marketing content is highly advantageous. Your ability to tell a story and engage our audience will set you apart.

• Collaborative Mindset: You're equally comfortable working independently and collaboratively in a fast-paced environment. Your collaborative spirit fosters teamwork and drives collective success.

SUPERVISORY RESPONSIBILITIES (Management Only)

You'll lead dynamic email marketing campaigns, target enterprise clients with precision, and collaborate closely with our marketing team to craft compelling content that resonates with our audience.

• Provide direction and coaching to the marketing team to create new content.

• Ensure quality of finished projects and provide feedback for continual growth.

• Continuous shaping of marketing strategies and communicating vision to the team

• Assess and manage direct reports to ensure all tasks are completed efficiently and with high standards.

EDUCATION AND EXPERIENCE

• A bachelor's degree in Business Administration, Marketing, or a related field sets the foundation for your extensive experience in sales, email marketing, or enterprise sales. Your depth of knowledge in email marketing best practices, lead generation techniques, and sales methodologies will be invaluable. 

• Five years minimum of relevant marketing experience.

• Two years minimum of team management experience.

• Experience with website functionality, social media platforms, other marketing tools/products and Microsoft products.

• Prefer experience with HubSpot and Marketo