The Senior Marketing Manager, you will be responsible for spearheading all marketing initiatives at Grand Welcome for both Company Owned, Franchisee, and Business Development initiatives. You will be responsible for running the company-wide marketing budget and ensure that all KPIs are met and marketing projects are executed per plan and within budget.ResponsibilitiesSpearhead all Brand, Guest, and Owner marketing efforts across the enterpriseSpearhead all Franchise Development marketing effortsEnsure Grand Welcome’s brand voice is used throughout all marketing materials and campaignsManage the marketing budget and ensure campaigns and initiatives are within the budget and meeting KPIsManage all digital assetsManage the Franchisee onboarding from a marketing and business standpoint with the 30- and 60-days Franchisee meetingsConduct weekly office hours with the Franchisee community presenting and covering marketing and digital topics as neededEnsure conversion and content optimization is in place for website and call centerManage all social media and PR initiatives via third partyManage all digital marketing campaigns for owner growth, guest acquisitions, and brand marketing via third partyResponsible for all marketing assets and creative development internally or via vendorManage 4-5 external contractorsManage the creation and distribution of direct mail campaign for owner growthMange HubSpot integrations and flow for Business Development teamsDrive innovation and to constantly evolve offerings and services of Grand Welcome enhancing brand valueCollaborate with key stakeholders in revenue, business intelligence, technology, sales, franchisee support, franchise development and executive leadershipAnalyze website and call center data and with revenue team and marketing team build out comprehensive short- and long-term growth plan for both corporate and franchisee divisionProvide weekly updates on KPIs and reporting to send to leadershipRequirementsBachelor’s degree in business administration, marketing, computer science, business analysis, or equivalent practical experienceAt least three (3) years of experience in Marketing strategy, digital marketing, website management and general marketing in the hospitality industryPeople management experienceProven problem solving and critical thinking skillsAbility to work in a high-pace environment and apply agile methodologiesExceptional attention to detail, combined with the ability to prioritize and multitaskCompensation$75-80,000/yearBenefitsCompetitive CompensationHealth, Dental, and Vision Coverages401k with matchCareer advancement opportunitiesAll the equipment you’ll need to be successfulJoin a team that truly lives their values and company cultureGrand Welcome is proud to be an equal opportunity employer (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. Differences are what make us better. We will ensure that all individuals with disabilities are provided appropriate accommodation to participate in the hiring process, perform core job responsibilities, and receive other benefits and privileges of employment. Please contact us to request accommodation.