The successful candidate will have a strong background in working with digital and social channels, as well as experience with traditional public relations and influencer marketing. You must excel in producing engaging and creative social media and digital work, from content planning and social strategy.

In this role, you will be responsible for fostering social strategy through Instagram, Facebook, Twitter, Pinterest, TikTok and more. You will also be responsible for public relations and influencer strategy for our clients. Working closely with the client under the supervision of account leads, you must bring a creative flair and excellent written skills. You will work with clients to plan and create social content calendars/strategies, increasing social reach and improving engagement.

What you will be doing:

• Lead the overall strategy around Social, Influencer, and Public Relations campaigns for assigned clients

• As needed, secure influencers and traditional journalists for specific client campaigns. 

• Develop social strategy, content themes, and content calendar for both organic and paid social

• Create social playbooks that define our social strategy, content strategy, channel strategy, and creative approach per platform

• Create, execute and manage social media marketing plans that tightly align with the client marketing calendar

• Produce timely and engaging content optimized for the client’s platforms and audiences

• Test various social media tactics strategies to optimize for higher performance

• Keep current with advanced knowledge of industry trends for the agency

• Review data/metrics to optimize the performance

What you need to be great in this role:

• 5 years hands-on experience implementing social media, PR and influencer strategies for an agency or in-house with a brand

• Verifiable examples of social media marketing, public relations and influencer expertise and successes

• Deep knowledge and understanding of all relevant social media channels including Facebook, Twitter, Instagram, YouTube, TikTok, and other emerging technologies

• Strong content creation and copywriting skills, and an instinct for stories that will make people take notice

• Experience with social analytics tools and social listening tools such as Hootsuite, Sprout Social, Brandwatch, etc. to understand performance to continually improve and optimize

• Passion for social media marketing with demonstrable experience setting and achieving KPIs related to social channels

• Restaurant, hotel, tourism, and spirits experience is a plus, but not required

• Works well in fast-paced, collaborative, and multi-discipline environments

• Ability to work with cross-functional teams

• A big fan of metrics, scaling, pivoting, and optimizing