Job Summary

Our client is looking for an Internet marketing specialist who will be responsible for developing and

implementing online marketing strategies to drive traffic, engagement, and

conversions for businesses. They utilize various digital channels such as

audiences and achieve marketing objectives.

Responsibilities :

• Developing Digital Marketing Strategies : Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience demographics.
• Search Engine Optimization (SEO) : Optimize website content and structure to improve search engine rankings and organic traffic.

Conduct keyword research, monitor website performance using analytics tools, and implement SEO best practices.

Content Marketing : Create engaging and relevant content for various digital channels, including blog posts, articles, videos, and infographics.

Develop content calendars and distribution plans to ensure consistent messaging across platforms.

• Social Media Marketing : Manage social media accounts, including Facebook, Twitter, LinkedIn, Instagram, and others. Develop social media campaigns, create compelling content, and engage with followers to increase brand awareness and drive engagement.
• Pay-Per-Click (PPC) Advertising : Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Microsoft Ads, and social media advertising networks.

Monitor campaign performance, adjust bids, and analyze data to maximize ROI.

Analytics and Reporting : Utilize analytics tools such as Google Analytics, Facebook Insights, and others to track key performance indicators (KPIs) and measure the effectiveness of digital marketing efforts.

Generate regular reports and provide insights to inform decision-making.

Website Management : Coordinate with web developers to ensure website functionality, user experience, and performance meet marketing objectives.

Implement A / B testing, conversion rate optimization (CRO) strategies, and user feedback mechanisms.

Stay Updated on Industry Trends : Keep abreast of the latest trends, technologies, and best practices in digital marketing.

Attend industry conferences, participate in online forums, and pursue professional development opportunities to continuously improve skills and knowledge.

Qualifications :

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Creativity and innovation in developing engaging digital content and campaigns.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.

Benefits :

• Work from home
• Incredible growth opportunities, we are growing quickly and nationwide
• Health, dental, vision
• Vacation and PTO

post

Holly Calhoun