Summary Description

The Gorilla Glue company is looking to fill a Marketing Coordinator role that will work between our Gorilla and O’Keeffe’s brands. This role would be based in Cincinnati and will support both brands in the North American region.

The role will require the candidate to develop and leverage strong internal and external partnerships to execute various brand activities, including but not limited to social and influencer support, sampling program execution, brand initiative support, media asset management, etc. Working on both the Gorilla and O’Keeffe’s brands will provide a great opportunity to learn about brand activation in multiple categories but will also require agility and time management skills to ensure on-time completion of projects with excellence.

What's in it for you?

Gorilla Glue has been recognized as a top place to work for 13 years in a row, thanks to our commitment to creating a supportive and engaged workplace culture. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.

Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference!

What will your day look like?

Brand Marketing Program Execution

• Work in coordination with brand leaders to execute marketing programs such as sampling, media asset management, creative/content creation, etc.

• Manage timelines and relationships to complete projects on time, within budget, and with excellence

Video/Photography Production Management

• Work in coordination with brand leaders and internal and external creative partners to prepare and plan for TV commercial shoots

• Work with brand leaders and external creative partners to prepare and plan for How-To videos and photography for our new product launches

• Manage timelines and relationships to complete projects on time, within budget, and with excellence

Influencer Marketing & Sampling Program

• Implement paid partnerships to meet brand strategies on the Gorilla Brand

• Partner with influencers to create branded content that can be utilized in digital platforms, including Pinterest, Facebook, and Instagram

• Build and refine the influencer database to maximize program benefits

• Partner with brand leaders to execute sampling and outreach strategy. Including but not limited to attending and working trade and consumer shows, creating sponsorship and sampling opportunities. Travel required.

Social & Digital Content

• Manage social media calendars/content creation for the Gorilla brand to align messaging with key product initiatives, events, and holidays across social platforms

• Share best practices for various platforms that each brand could utilize

• Pull social media monthly reporting and analyze top-performing posts to influence future content

• Partner with consumer affairs on social media executions

• Maintain website content updates for all brands and utilize agency partners when necessary

• Execute video content needs

Brand Execution Support

• Assist brand teams across various activities under the direction of Brand Managers, including but not limited to product brief management, copy doc management, product trial support, business reporting, retail team support, etc.

What you bring to the table:

• Education: BS Required

• 1-2 years of experience in marketing, media/advertising, or digital communications preferred.

• Excellent English writing, speaking, and presentation skills are required, and experience in copywriting is a plus.

• Excellent interpersonal skills for working across a broad range of relationships, including cross-functional and outside agency partners

• Experienced with Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook

• Experience with digital media, analytics tools, CMS platforms (WordPress, Tumblr, etc.), and social media platforms (Facebook, Instagram, Pinterest, YouTube, etc.) preferred

• Experience with Windows OS

• Self-starter who can handle multiple tasks simultaneously in an organized manner.

• Travel Required: Some travel is required, with occasional overnight travel possible

Physical Demands:

While performing the duties of this job, the employee is frequently required to stoop, reach, stand, walk, lift, pull, push, grasp, talk, hear, see, and use repetitive motions. While performing the duties of this job, the employee may frequently lift and or move up to 25 pounds of material or boxes, sit for long periods, etc. Specific vision abilities this job requires include close vision, such as reading handwritten and/or typed material, and the ability to focus.

Company Values:

Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.

• Have fun, be passionate and show it!

• Act with integrity and respect in all relationships.

• Communicate openly and appreciate the effort of others.

• Embrace knowledge, growth, and change.

• Strive for excellence in what we do every day!