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Job Title:
Assistant Director of Marketing
Job Family:
Professionals
Full-Time/Part-Time:
Full time
Compensation Grade:
4S
Pay Type:
Salary
Department:
Athletic Director External Affairs
Job Summary:
The Assistant Director of Marketing at Furman University's Department of Intercollegiate Athletics plays a vital role in promoting and enhancing the brand image of the university's Division-I athletic programs. This position involves collaborating with various stakeholders to develop and implement strategic marketing plans and initiatives. The Assistant Director of Marketing reports to the Assistant Athletics Director for Marketing and contributes to the overall success of the department through effective marketing strategies.
Job Description:
Primary Duties and Responsibilities:

• Marketing Strategy: Create and execute innovative marketing and promotional campaigns to drive attendance and enhance the fan experience. Coordinate all aspects of game scripts, videoboard content, music, and fan engagement for these assigned sports: Men's Soccer, Women's Basketball, Volleyball and Softball.
• Game Day Operations: Assist in coordinating game day operations, including marketing activations, promotions, fan experiences, sponsorship fulfillment for Football and Men's Basketball.
• Digital Marketing: Assist with developing and implementing digital marketing strategies, including content development and graphic design for social media, videoboard, email communication, website content management, and online advertising to reach target audiences and increase engagement.
• Sponsorship Activation: Collaborate with corporate sponsors to activate marketing agreements and ensure deliverables are met, including promotional events and in-game activations.
• Community and Campus Engagement: Assist with grass-roots marketing initiatives around Greenville and Furman's campus.
• Supervision & Leadership: Oversee and coordinate the student internship program, including recruiting, training, and programming.
• Student Organization Liaison: Work with student organizations, cheerleaders, dance team, mascot, emcee, band, and DJ to coordinate various theme games throughout the year to increase student attendance at sporting events.
• Research and Analytics: Conduct research and analyze data to identify industry trends, evaluate marketing effectiveness and make data-driven recommendations for improvement enhancing the Furman game day experience.
• Budget Management: Assist in the development and management of the marketing budget, ensuring optimal allocation of resources to achieve marketing objectives. Responsible for the marketing departments purchase reconciliations.
• Team Collaboration: Collaborate with the external team, athletic staff, coaches, and other departments to coordinate efforts, maximize resources, and ensure consistent messaging and branding.

Qualifications:

• Hours: Must be able to work 40-plus hours per week.
• Education: Bachelor's degree in marketing, communications, sports management, or related field. Master's degree preferred.
• Experience: Minimum of 1 year experience in marketing, preferably in collegiate athletics or a related sports industry.
• Creative and Design Skills: Familiarity with graphic design software and experience in creating or overseeing the production of marketing collateral pieces. Specifically in Photoshop or other Adobe Creative Suite programs.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex ideas and concepts in a clear and concise manner.
• Digital Marketing Experience: Knowledgeable in digital marketing strategies and tools, including social media platforms, content management systems, email marketing software, and web analytics.
• Project Management: Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Strategic Thinking: Demonstrated ability to think strategically and develop creative marketing solutions to achieve organizational goals.
• Team Player: Collaborative and team-oriented mindset, with the ability to work effectively with diverse group of stakeholders.
• Knowledge of Athletics: Understanding of collegiate athletics and the sports industry, including fan engagement strategies, game day operations and NCAA rules and regulations.

The Assistant Director of Marketing position at Furman University's Department of Intercollegiate Athletics offers an exciting opportunity for a skilled marketing professional to contribute to the success and growth of the university's athletic programs. Additionally, the successful candidate should maintain a professional appearance and conduct. Also, be able to lift over 20 pounds and have a good driving record.
Education Requirements:
Bachelors (Required), Masters
Certification Requirements:
Job Posting End Date (if date is blank, posting is open ended):
To apply, visit https://furman.wd5.myworkdayjobs.com/en-US/Furman_Careers/job/Main-Campus/Assistant-Director-of-Marketing_R002172
Furman is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. Domestic partners of employees are eligible for comprehensive benefits.jeid-4d532ab6401cb144baed6c0155745ccc