The Director of Marketing Strategy will be responsible for leading and developing key strategic marketing initiatives. This individual will align customer needs with company offerings and then coordinate internal and external communications accordingly. The Marketing Strategy Director will work closely with senior leadership and with key stakeholders in various departments to drive organizational growth and meet company goals and objectives. A passion for understanding the industry's market and customers is essential for this role.
Essential Duties and Responsibilities:

• Responsible for development and implementation of short and long-term marketing campaigns and strategies that align customer behaviors and needs with company products and initiatives.
• Responsible for the development and implementation of marketing opportunities, strategies, data and trend analysis, advertising, program/campaign design, and competitive positioning.
• Consults with senior leadership throughout the company to ensure effective marketing operations.
• Represents the company's marketing function both internally and externally.
• Develops, analyzes, and interprets research to understand the competitive landscape, identify potential and existing customers, and effectively differentiate the company's offerings in the market.
• Evaluates performance of marketing initiatives and revises strategies in response.
• Provides leadership in the development of identified key strategic company initiatives and products by building vision and strategy, direction of internal staff, overseeing hiring or additional internal or external resources, and other duties necessary to ensure success.
• Leads and facilitates strategic initiatives in support of business objectives evaluating growth, profitability, market opportunities and partnerships.
• Develops marketing plans, associated proformas, and project plans to support the execution of approved, actionable opportunities.
• Leverages competitive research and market analysis to create and communicate a clear vision for new initiatives.
• Work with operational management to deliver revenue commitments.
• Communicates and presents data, reports, market analysis and strategic recommendations to all levels of management.
• Supports functional strategic development in support of business objectives including product planning, management, marketing and sales channels, partner channels, promotion, and pricing strategy.
• Perform other related duties as required and assigned.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required:

• Strong financial acumen; understanding of the for-profit environment.
• Experience working within a public company and the related impacts.
• Experience with setting marketing strategies that meet the objectives of the company.
• Demonstrated ability to build and manage relationships with a cross-sector range of stakeholders, including senior executives.
• Exceptional relationship management and customer service skills.
• Demonstrated management and leadership skills.
• Strong analytical, research and critical thinking skills.
• Demonstrated ability to hold yourself and others accountable for high quality, timely and effective results.
• Demonstrated ability to hold information confidential with excellent judgment. Position continually requires poise, tact and diplomacy.
• Must be able to communicate effectively with individuals at all levels of the organization.
• Must be able to work independently with a strong desire to achieve results.
• Must have knowledge of a variety of computer software applications including Word, Excel, PowerPoint, and Outlook. Must be able to learn other applications quickly, including in-house applications.
• Demonstrated knowledge of various parts of the overall business organization including Finance, Information Technology, Operations, Data Analytics, Human Resources and Legal and Compliance.
• Attention to detail composing and proofing materials, establishing priorities and meeting deadlines.
• Must be able to work in a fast-paced environment with a demonstrated ability to juggle multiple competing tasks and demands.
• Must maintain a positive attitude and encourage a positive working environment for co-workers on projects.
• Must be able to demonstrate a high level of dependability and initiative.
• Must have good command of the English language, both oral and written.

Education and/or Experience:

• Master's degree preferred.
• 5 years experience leading a marketing function.
• Proven experience with successfully taking projects through the idea phase to the completion phase.

Physical Demands:

• Must be able to constantly remain in a stationary position.
• The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Occasionally may require light lifting up to 25 pounds.

Work Environment:

• Office environment.
• Occasional travel may be required.

This job description reflects management's assignment of essential functions; and nothing in this herein restricts management's right to assign or reassign duties and responsibilities to this job at any time.
It is the policy of World Acceptance Corporation to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, World Acceptance Corporation will provide reasonable accommodations for qualified individuals with disabilities.